A committed actor, LeBonCoin the online ad site serving the real estate sector

LeBonCoin is the online classifieds site that brings together companies, craftsmen, professionals and individuals. Since 2006, it has become a habit rooted in our daily lives. The main aim is to facilitate access to consumption, while also facilitating exchange between the different players. This is a dimension that the real estate industry has understood. Indeed, LeBonCoin is the reference site for real estate listings. According to Mediametry, (1) the platform offers itself in 2019 the privilege of first place ahead of all other real estate sites.

The entrenched position of the real estate sector within the LeBonCoin Group

Among the diversity of ad categories proposed by the LeBonCoin Group, the real estate sector holds a strong position. It alone has 1.3 million ads (2) from professionals and individuals. Users are spread over the Group’s two sites, LeBonCoin and AVendreALouer. For the whole sector, it is also the economic leader. Thanks to its ad system, real estate professionals increase their opportunities and quickly find new customers. Indeed, when we look at the habits of users, we find that 70%(2) of them consult the platform when they have a real estate project and more than half devote themselves only to this portal. However, despite its online presence and the group’s reach, the sector still experienced difficulties following the health crisis of COVID-19.

Indeed, the epidemic played an important role in the decision-making of the French. On Leboncoin, this has greatly slowed the audience for real estate listings. During the confinement, the professionals, who quickly turned on the online ad site, noticed audience declines. In the Bordeaux region, the agencies passing through the platform noticed a drop in audience of about 30%. As a result, the impact on the business was felt.

They also noticed a change in the search criteria. Potential buyers have sought out of-town assets, particularly in rural areas. They want a better comfort of life. In New Aquitaine we notice that the clientele is 60% Parisian(3) . They still continued to watch the market, but did not make any decisions. According to the LeBonCoin group study, promises could be signed pending the resumption. These are just as many changes and uncertainties that have affected the activity of real estate professionals. However, the group is rather positive for its partner agents

The group is focused on developing a promising recovery plan

Within the LeBonCoin group, we can see its strong desire to contribute to the health of the network’s economic players. Indeed, it is putting in place solutions to revive the economy in different sectors. Thus, recovery plans have emerged for the tourism sector, with the abolition of the commission for hotel bookings. Or the free services of the site to help SMEs and TPEs in the relaunch of their activities. The real estate sector has also benefited from valuable assistance in looking to the future.

The Group, having understood the fears of real estate professionals, has put in place an accompanying plan during the summer of 2020(2). The goal now is to finalize all contacts that have not been successful during the containment period. But also to quickly find new buyers or tenants to compensate for the loss of income related to COVID 19. The aim is to make it easier for ads to be deposited, to better analyze the market and to have better follow-up. Thus, LeBonCoin has set up financial facilities. They allow non-customer companies with fewer than 10 employees to create a free professional page, and at the same time recruitment announcements.


These efforts reflect the group’s commitment to the success of the sector. It also shows the commitment to advance the network, while taking into account the difficulties. There is every reason to believe that with such support, professionals using the platform’s services will be able to relaunch their business more serenely.

Sources:

  1. In the Mediametry ranking of real estate sites, Leboncoin dominates, ahead of SeLoger and Bien’Here – February 12, 2020 – Gaelle Fillion https://www.immomatin.com/evaluation/sites-evaluation/au-classement-mediametrie-des-sites-immobilie
  2. Press release 19 May 2020 – Leboncoin Deconfinement: how is the real estate sector back in business? leboncoin Group takes stock and presents its plan to accompany professionals in the recovery https://presse.leboncoingroupe.com/reprise-secteur-immobilier-leboncoin-2/rs-leboncoin-domine-front-seloger-and-well-here.html
  3. Real estate in Aquitaine: after the containment, the region attracts even more buyers – 08/06/2020 – Julie Chapman https://france3-regions.francetvinfo.fr/nouvelle-aquitaine/gironde/bordeaux/immobilier-aquitaine-apres-confinement-region-attire-autant-plus-acquereurs-1837870.html
Abonnez-vous à la Newsletter