On February 15, Amazon announced its intention to create 2,000 CDI jobs by the end of 2018 in France and a partnership with more than 100,000 French companies.
Very rapid development
Just over 20 years ago, in 1995, Jeff Bezo launched Amazon, an internet book-selling site. Just two years after its launch, Amazon went public and grew to become the online retail giant we know today.
Amazon’s revenue in 2017 was $178 billion, up more than 31% from the previous year. This good financial health allows the company to multiply the investments. In 2017, physical retail giant Whole Foods is a highly-regarded $13.7 billion takeover. This allows Amazon to move out of the digital trade and diversify its revenues with a sales and distribution network very well established in the U.S., Canadian and English territories (460 stores).
GAFA giant continues to expand
This year, Amazon is turning its investments to France with an announcement of the creation of more than 2000 cdi positions. These jobs will be created in the five main distribution centers in France, and will be aimed at varying levels of qualifications according to Amazon France officials.
These jobs respond to the economic context that seems to be picking up steam and the constant development of the e-commerce market in France (an increase of 13.4% between 2016 and 2017). Amazon is keen to maintain a certain competitiveness in the territory against its competitors, such as Cdiscount or Fnac. In addition to creating more than 2,000 jobs in France, Amazon also announced that it is supporting 100,000 companies through its Marketplace, Kindle Direct Publishing and Amazon Web Services platforms.
An impact on the Bordeaux region
Amazon is also taking advantage of the craze for the consumption of movies and series on dematerialized platforms. To compete with its main competitor Netflix, Amazon is also investing in the creation of new productions on its online streaming platform Prime Video.
It is in this context that Amazon will launch production in early April of its first Franco-German series called Deutsch-les-Landes, shot in part in the Bordeaux region.
The series talks about the relocation of a German company to a small fictional Landes village, giving rise to a meeting between two cultures, a solid basis for developing the humor of the series.
Amazon Prime Video has only been present for just over a year in France (more than 4 years in Germany). Amazon Prime Video officials said they plan to produce more content in France, such as series and documentaries, without giving any figures.
Amazon is continuing to expand its group and diversify its investments. Will its competitors always make the weight against this giant who always seems to have a head start?
Amazon partners with Monoprix to deliver groceries in Bordeaux
Following the COVID-19 outbreak, many households have chosen to shop online during containment. This aim is to minimize contact in supermarkets. Thus the drive has developed to meet new needs. Even though containment is no longer relevant, consumers continue to express this need. Since the end of 2018, Amazon has been offering racing delivery in partnership with Monoprix. So consumers can make their food purchases and be delivered to their homes within 2 hours.
Thanks to its success this system developed on the territory and in the Bordeaux region on 23 September 2020. Beyond meeting a need on the part of consumers this offers a new dynamism for the Bordeaux stores of the Monoprix brand. In addition, in order to ensure deliveries in record time, a whole network of couriers had to be used to deliver packages in and around the city. Thus by setting up its services the giant Amazon associated with the monoprix brand develops a new economic activity on the Bordeaux metropolis.
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