Bio food is part of a new way of consuming, more respectful of the environment. From an early age, eating well is important, and allows you to eat with natural, healthy products. Many companies are betting on offering organic and reasoned products to families. A winning bet, which has an impact not only on the activity of this market, but also changes the consumption habits of households. Habits that are then anchored in a more sustainable behavior, promoted by environmental and ecological issues.
Taking ownership of bio-food from an early age, serving nature and health
Infant food holds an important position in the food trade, and matters to families. Consumer behaviour has changed, and consumers prefer to consume less, but better. The best is particularly represented by organic and reasoned agriculture, as good for health as it is for the environment. Without chemical or non-natural treatments, organic farming gives the products an authentic taste and maintains their integrity. These are criteria that matter to families, especially when it comes to food for children. This is a direct observation in the consumption of families. According to Statista data, in June 2017, 55.7% of mothers in France bought organic food products for babies under 3 years of age. Data that is growing steadily, and which, even today, is proof of the success of the bio.
The Yooji brand has fully understood the potential of this market, and has positioned itself permanently to guarantee a functional solution. The young Bordeaux start-up is developing a wide range of organic and frosted infant meals for vegetables, fruits, meat and fish. Its development and success are due in particular to its organic guarantee offer. Indeed, with labels such as Organic Agriculture (AB), Sustainable Fishing MSC, French Beef, among others, the quality of the products is certified. This not only allows to offer products of French origin, but also to guarantee the tastes of each food. To develop its offer, the brand has also carried out several fundraisers that allow it to continue its growth. This sector with great potential attracts many players, eager to give visibility to the cultivation of organic, and this, from an early age.
Organic from the cradle, a vector idea of sustainable values
Bio food is more than a topical phenomenon, it aims to anchor itself in a sustainable way in the consumption habits of households. For several years now, companies have been turning entirely to this market to offer their products. Others, such as Babybio, have been exploiting this vein for several decades. Babybio, based in Cestas, is one of the pioneers in this field, creating the first organic infant milk in 1996. She has developed a range of products for children according to their age, from 4 months to more than 3 years. The company also offers recipe ideas to parents, with organic products exclusively. It relies on values such as local raw materials, owning its own farms, or partnering with producers. Its transparency to consumers is thus highly appreciated, especially since it selects only quality ingredients.
The evolution and development of these children’s bio food companies corresponds to a real consumer need. That of consuming more responsibly, with products from short circuits, and especially organic to be as close to nature. Organic food seduces by its simplicity, and by its positive impact on the health of humans and the environment. Companies like Babybio or Yooji make their values and commitments considerable marketing benefits. Leverages that give them a positive image, and allow them to develop the use of organic, even outside of food consumption…