Bordeaux: Small producers, the time for visibility has come

Small producers have always been meeting the needs of consumers. They take care of growing and picking fruits, vegetables, making cheese, and many other foods. Food then bought and consumed by the French. But for some time now, the place and the way in which these foodstuffs are purchased have evolved. Indeed, with the pandemic, consumers are turning more to small local producers to buy. Questioning its consumption, support for the producer, or fear about the quality of the product? One thing is certain: consumers’ desires are changing, especially in Bordeaux. A metropolis where producers are highlighted.

Small producers valued on the markets

In Villenave d’Ornon, every second Saturday of the month is held an event appreciated by the inhabitants. It is a market specially dedicated to small local producers, who offer their products for sale. The location was not chosen at random either. Indeed, this market is located in the heart of a 15-hectare farm. It was inaugurated in 2014 by the municipality, and is called the Ferme de Baugé.

This concept thus makes it possible to give more visibility to small producers, who rely on this image of terroir… But also on the values of local production. In the baugé farm market, customers will find all the food products they need.

Consuming directly by buying from small local producers is a goal for many families. At a time when the question of the remuneration of producers counts for the choice of products purchased… Consumers are taking care of their consumption, and are turning more to short-circuit products.

This makes it possible to limit imports of products from abroad for consumption. Impacts on pollution, reduced, because less travel made by goods… But also on the remuneration of small producers, because no intermediary like shops. Intermediaries who margin on products, which limits the fair remuneration of producers.

Valuing small producers has become an important issue for consumers, in search of more responsible consumption. Taking care of the planet, while being more present in supporting these small local producers. More than a need, a fight in which the people of Bordeaux are investing.

Chicken farmer farm gironde
Consume local, a need for Gironde households.

In Gironde, a strong support from the locals

For small producers, consumer support is valuable. Indeed, it allows them to continue their activity, depending less on shops and supermarkets. Initiatives are multiplying, especially in Gironde, to promote the short circuit. This also makes it possible to raise awareness of “eating better” for families.

During the pandemic, the role of small-scale producers has grown. Indeed, during this period, companies are put to the test. A surge of solidarity was then born, to support the most affected. Promote local purchasing, to contribute to economic recovery… While avoiding that local traders and producers cease their activity.

In order to promote this momentum, many projects are then put in place to act effectively, but also sustainably. In addition to markets such as the Ferme de Baugé, in Villenave d’Ornon, there is also the farmer drive. As on the model of the drive in supermarket, customers place orders… But with small local producers. Producers all based in Gironde. They then pay for their basket, which they then pick up at a given collection point.

This allows them to have all the necessary products, at the right price, without necessarily having to browse the department. Even if some enjoy going directly to the heart of the farm. This offers the opportunity to discover the activity of the producer, and to strengthen his image. Small producers are numerous, and more and more customers in search of more responsible consumption are turning to them.

Thus, no more doubt as to the origin of the products, but also as to the composition. More responsible and environmentally friendly farms, to delight Gironde homes!

Sources:

A market at the baugé farm. Press release from the city of Villenave d’Ornon, published on September 9, 2021

Drive Fermier Gironde 33

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