In early June 2018, a Latvian delegation from the capital, Riga, arrived on Bordeaux soil with the first-ever direct air link between the two cities. A strong inauguration of symbols, especially on the occasion of the 25th anniversary of cooperation between Bordeaux and Riga, but also in the run-up to the centenary of Latvia’s independence. At almost 2,200 km, the two cities are now closer than ever, thanks to the implementation of this direct flight on a seasonal basis. An auspicious prospect in the development of Belle Endormie internationally.
Foreign heritage makes way for Bordeaux
On the arrival of this first flight from Riga, Vita Jermolovica, Director of the Riga Tourist Board and Juris Radzevics, First Deputy mayor of Riga were received at Bordeaux Mérignac airport by Florence Forzy-Raffard, the current City Councillor of the City of Bordeaux delegated to European affairs, Olivier Ramadour, Director of International Relations of Bordeaux , Director of Business Development at Bordeaux Airport.
Latvia, a country that has been part of the European Union since 2014, was therefore the focus of attention in Bordeaux throughout the week following the arrival of the delegation in Bordeaux, through various events and events, including cultural and economic events. Indeed, an exhibition was held at the Public Garden, in order to introduce Bordeaux residents to the history of Latvia during its 100 years of independence, an opportunity to mark this important anniversary. This event is also an opportunity to discover Latvia’s culture and gastronomic richness, with the tasting of local products, but also to listen to Latvian songs with the performance of Franco-Lete choirs. The economic aspect was also discussed to discover the potential of this country, during a meeting at the CCI International in Bordeaux.
The opening of this airline offers new perspectives and possibilities to belle Endormie. In 3 hours and 20 hours of flight, Bordeaux can travel to Riga for more than affordable prices (from 89 euros one way), with two routes operated every week, on Sundays and Thursdays. With the airline serving more than 60 destinations from Riga airport, for Bordeaux, this is a great opportunity that would allow you to reach all the Nordic countries and Russia without having to go through the airports of Paris.
International openness, the winning bet
For a few months now, Bordeaux Airport has been announcing the opening of new air links around the world. In total, more than 20 new air links have been opened since the beginning of the year to Germany, England,Poland,Greece, Italy and Croatia and Portugal to name a few.
With the arrival of the High Speed Line and Bordeaux station, connections with abroad are also facilitated, and the thalis railway company will soon allow a direct link between Bordeaux and Brussels, by 2019.
However, these are not the only events taking place in Bordeaux that aim to promote international openness. Indeed, on June 28, 2018, the Dar Mlodziezy, a three-masted sailboat from Poland and more specifically from the port of Gdansk, had stopped in Bordeaux, during an opening to visitors and to present the country and its riches to Bordeaux. This event echoed the opening of the air link between Bordeaux and Warsaw, the Polish capital, with the airline WizzAir, in order to promote tourism to this country rich in heritage and history.
Bordeaux is also linked to the United States, by the economic and business events organized, like the Vision Bordeaux Export, which took place in 2016 and which was intended to bring Bordeaux companies and Texan companies closer together, in Houston in order to enhance and accompany their exchanges.
Bordeaux’s international success, however, does not end there. Thanks to the development of the offer in corporate real estate, especially in the districts of Bordeaux Euratlantique or the Bassins à Flot, large international companies do not hesitate to come and settle there, to the detriment of the French capital. With a more favourable climate and more interesting opportunities, companies choose to set up shop on site, or to invest as a Amazon, which aims to create 2000 jobs in Bordeaux by the end of 2018, generating significant economic benefits for the city. Betclic’s Paris headquarters was transferred to Bordeaux, a considered choice for the sports betting company based in London and Malta.
Through cultural, economic, technological and political events, the city of Bordeaux continues to develop in its international reach, and its infrastructures allow it to connect with other cities of the world without difficulty. A way to show its importance in the French, European and global landscape without depending on its capital. Air links like the one that was opened between Bordeaux and Riga show a cloudless landscape for the Bordeaux economy, with great opportunities beyond the borders…
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