Counterfeit luxury watch

Counterfeiting, a scourge in the luxury market

Counterfeit items have long been present in the auction and purchase environment. Often copying luxury items almost to perfection, they are not. If for buyers, acquiring a counterfeit thinking they are doing a good deal is difficult… The impact for luxury stores is even worse. Customers who turn away from traditional channels to alternative networks; at the same time, the creation of new trades helps to unravel the true from the fake. Faced with a growing parallel market, the luxury sector is trying to redouble its efforts.

Counterfeiting of luxury goods, fighting and adapting stores

Today, spending hundreds or thousands of euros on a luxury item no longer guarantees the obtaining of an authentic piece. Perfumes, shoes, jewelry and many other luxury accessories are sometimes fake. The situation is such that it is absolutely necessary to know how to authenticate a Chanel bag so as not to make a bad purchase or sell counterfeits.

The rendering of a counterfeit was previously obvious. The seams of a bag or garment were coarse,some details non-existent. But today, production techniques have improved,so that some customers, thinking they are making “a good deal”, are being tricked. For the luxury industry,the rise of counterfeiting in the market is a scourge. More broadly, the counterfeiting market has a strong impact on the national economy, with France being one of the countries of luxury par excellence.

In 2019, 4.5 million counterfeit products are seized on French soil. An alarming amount, which prevents real brands from paying themselves as they should. The Union of Manufacturers (Unifab), in partnership with IFOP, conducted a survey in 2018 on counterfeits. It turns out that 37% of consumers have already purchased a counterfeit product without knowing it.

To combat this, brands put in place details about the products they sell to quickly identify authentic parts. Some luxury brands even indicate a serial number,especially on the most expensive parts, to avoid fraudulent sales. In addition, they are able to certify whether a product is genuine or not.

Luxury diamond jewel necklace
Counterfeiting techniques are becoming more and more advanced.

Online sales, the war on forgery

In recent years, online sales have made it easy to get all kinds of products quickly. Perfumes, leather goods, textiles, car parts, high-tech products… Products that can be bought on the official websites of the brands,but not only. Indeed, there are an infinite number of online sales sites that allow you to compare prices,or to sell in the second hand. Reputable sites like Leboncoin or Vinted,which offer attractive prices…. Which are also sites that cannot certify that a bag is genuine, or a counterfeit.

To allow a buyer to make a good deal without buying a counterfeit,luxury brands always provide several truthful elements. The packaging,or sheath in which the product is located, a purchase invoice, a certificate of authenticity,and details about the product itself. All these elements prove that a product is true. Also, a seller refusing to present these coins is probably a counterfeit owner. The reporting of the ad is therefore the first reflex to have, to avoid others falling into the trap, thinking to make a good deal.

In short, to support the economy and the luxury goods sector in particular, caution is required. Attractive prices, or products without certificates or proof of authenticity put the chip in the ear. By preferring to buy directly in a store of the brand, or on the official website … In the end, you will pay the price, but being sure to have a branded piece.


“The French and the Dangers of Counterfeiting”, Ifop Survey for the Union of Manufacturers

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