Delivery is mainly affected by E-commerce BtoC and BtoB. Indeed, B2C e-commerce has seen a strong development which has led it to weigh 65 billion euros in sales in 2015 since its appearance in the 1990s, according to a study by the DGE (General Directorate of Enterprises) on the subject (1). Widely a leader, however, Amazon is not the only player in this market. Among the well-known French brands, CDiscount, e-Bay, or La Fnac are highly known players in the same market.
E-commerce, thus mixing the delivery and transport sectors, is changing. He was also impacted by the Covid-19. However, the health crisis environment, including social distancing rules, has increased e-commerce sales. As a result, it has also increased the turnover of the parcel delivery and transport markets.
A changing parcel delivery market
E-commerce, the trigger for parcel delivery
The delivery of parcels originally dependent on the service of La Poste, has changed considerably over the last thirty years.
Indeed, the postal operator of the French being La Poste, it is with it that the delivery of parcels was born. Colissimo, Chronopost, and many others are part of the La Poste Group. The primary objective of their mission remains to send, through transport, purchases, parcels and mail.
Already in 2015, parcel delivery had increased significantly compared to last year. Thus “the number of “classic” parcels distributed by La Poste in 2015 is 274 million, an increase of 1.86% compared to 2014″ according to the study of the DGE (1).
This volume of parcels has not stagnated and has continued to increase each year. Individuals are increasingly using Internet delivery and consumption. This is called, in the jargon common nowadays; e-commerce.
The INSEE defines it as: “Commercial transactions using the internet or other computer networks such as the exchange of computerized data and involving a change of ownership of the property or service ordered.” (2).
At work, at home or at a relay point, parcel delivery is highly attractive for its practicality. The individuals’ pace of life has changed significantly. It is this change in the pace and mainly that of working life that has greatly influenced the mode of consumption. This was then added to this change in the mode of consumption; Internet. It is then unsurprisingly that e-commerce was born and has since been highly appreciated by men.
The transport market strongly impacted by this change in consumer fashion
The delivery market therefore weighs heavily in the transport market. Indeed, transport allows the movement of food products, raw materials, fuels, and today a lot of products from e-commerce.
In 2018, “368.5 billion tonnes-kilometres” of goods are circulated on French territory, according to INSEE (3). Of these goods, 72.6 billion are manufactured. These products come a lot from e-commerce.
The transport of these goods, most of which are e-commerce, far exceeds the movement and delivery of raw materials, food, alcohol or tobacco.
This shows how significantly parcel delivery has influenced and disrupted the transportation industry. Consumption is changing, its main players are adapting. It is through this process that markets and industries are changed over time and with their customers.
The impact of Covid on delivery
E-commerce, the consumer solution of containment
While many sectors face many obstacles left by the passage of the Covid-19, the parcel delivery market has been successful. Indeed, e-commerce was the solution to the problems of many French people during confinement.
Limited travel, social distance and barrier gestures had to be respected despite a difficult start to adaptation. Going out to go shopping for food was one of the only outings the French gave themselves every week. However, these rare outings generally opened up the possibility of contact with the virus.
The drives of super and hypermarkets were then totally overwhelmed by the traffic of individuals who now want to shop on the Internet.
Imagine the attendance on the store sites that were then completely closed. Amazon, La Fnac and CDiscount have seen their sales soar. They have become our intermediaries with the outside world. Their deliveries acted as a buffer with our outings to shopping malls, for example, which we used to do every day before. They allowed a semblance of normal life.
The delivery of parcels, still anchored in the French way of life after confinement
It is a way of consuming that the French seem to have adopted, even after the containment. Indeed, this is the case for Pickup, a subsidiary of the La Poste Group, which has seen “its processed volumes increased by 83% compared to last year in New Aquitaine” since the end of confinement.
The e-commerce market accentuates the consumption of the French through delivery and the transport industry. In strong growth since the 1990s, e-commerce has found itself to be the ultimate consumer alternative during confinement. It has allowed many households to have different products delivered to their homes, while paying attention to themselves and others. In the post-confinement period, this is a market that, after a brief and very intense attendance, could see its activity fall. It seems that this is not yet the case, and that the French are getting used to this mode of consumption. Good news for the parcel delivery market!
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