The evolution of digital technology, issues and actors

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On 10 December 2019, a Syntec Digital conference was held in Bordeaux, addressing digital professionals, on the theme of transformations in the digital job market. Hosted by Antoine LAMARCHE (Digital Aquitaine) and Valentin HUEBER (Syntec Digital), the conference was able to answer the various questions that professionals in the sector have about changes in their working environment.

The growth of digital projects involves the introduction of new challenges. Young people are increasingly interested in digital transformation. Having grown up with digital since almost their birth, today’s young people are better able to be affected and understand new technologies. Thus, the digital market adapts its missions to different current economic or environmental issues. A Productive Pact has even been created tosupport the digital transition. The objectives include adapting innovations to the economy by creating an adequate and relevant environment for the proper growth of digital enterprises. It is the very important to provide financial support to start-ups that are embarking on this.

However, the transformations of the digital market mainly concern new players.

The professional appeal of digital companies in Bordeaux

The criteria for new and future employees in the digital labour market place a great deal of focus on their working conditions.

Indeed, young people who are motivated and passionate about digital technology are mainly looking to work in a pleasant atmosphere. It seems increasingly essential in the search for a job to be accompanied by people who share the same values.

Young digital graduates are also looking for a challenge. They inspire a career rise before they have even found their first job. They need to be stimulated. This is consistent with the very spirit of Digital, where new technological discoveries are permanent.

Digital companies must therefore highlight the horizontality of trade and job developments in order to win over new market players.

Innovation is not a primary criterion. The human aspect seems to affect today’s young employees much more. This might seem surprising given that innovation is an integral part of their future business. The new generation seems more sensitive to listening to colleagues and their support in different projects than innovation directly.

The economic value of the company is an aspect that attracts future employees. Indeed, in addition to working in a healthy and warm environment, young people are increasingly concerned about their economic stability and want to start their professional careers with a higher-than-average salary base.

Businesses are becoming more and more concerned with the ecological issue. They then commit to certain industry-specific standards. Young people looking for work are also very concerned and require their future employer to be socially and ecologically responsible.

Finally, young people who are thirsty for knowledge, having just left their studies, want to be able to pass on their knowledge. They are then very much in demand for companies that allow them to exercise the power of transmission and training.

Artificial intelligence stimulates interest from new players

In addition to their different criteria based on humans, transmission and responsibility, future players in the digital market rely on artificial intelligence. Artificial intelligence is a scientific discipline combining cognitive science and computer science.

Humanoids, robots,… are current good subjects and we only try to understand them in order to better understand them. On a daily basis, the uses of digital technology are diversifying, without even being realized.

In addition, artificial intelligence is seen as the industry lever of the future. In fact, AI allows us to optimize our production tools, to customize mass productions through automation. Beyond that, it encourages the reduction of resource consumption. A way to optimize your business model for a considerable saving of time and energy.

All sectors are affected. Agriculture is even, for example, one of the sectors that could benefit most from the innovations enabled by artificial intelligence. It already has a name: agriculture 4.0.

The job market is heavily affected by digital. Each industry will see or see the application of new digital processes within companies. The challenges of the digital transition are therefore at the heart of everyone’s professional future. Dedicated startups, business growth of the cloud… All these consequences are the consequences of a transformation of the current labour market, the results of which are not yet measured.

Sources

Syntec Digital


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