Tomorrow’s Green Investments: Focus on Strategic Sectors

The Social and Environmental Economic Council encourages investment in the world of tomorrow. A world that is involved in more environmentally friendly approaches to combating climate change. The COVID-19 pandemic was an opportunity to ask new questions to answer the problems of the future. These issues go even further than the economic recovery of all sectors of activity impacted by the current context. Shaping the world of tomorrow through everyone’s investment, a model that is becoming more and more clearly emerging.

Investments that offer new perspectives

The COVID-19 pandemic has changed the priorities of cities, regions and the EESC. Indeed, it has revealed an opportunity to put France on a whole new trajectory. Sustainable development, to combat climate change. This fight is intended to be as effective as possible, while taking into account the needs of businesses, employees and citizens.

Thus, this new trajectory aims to regain sovereignty over certain industrial sectors considered to be neuralgic. As a result, adequate and innovative recovery measures are the result. Therefore, the big question is why, and especially how to invest massively in efforts for tomorrow. For starters, the CESE invites us to learn from the past while addressing current issues. Health issues, on the one hand, but also energy and environmental.

These are key issues at the moment, an effort in which companies must fully invest. Thus, it is essential to sustainably and above all strategically relaunch the economy, the social and the environment.

There is an urgent need for action. Companies are starting to position themselves in a CSR approach,which encompasses these issues. But for all that, there is still a long way to go. Metropolises like Bordeaux are involved in these transitions, which require organisation and rigour. In particular, they are positioning themselves on disruptive and innovative technologies to highlight the successes… But also to identify the different avenues of improvement, in a process of progression.

To this end, the EESC has identified areas where investments are most important to implement. Promising sectors that can make an important contribution to change.

Targeted investments in the most promising sectors

Innovations are intended to create new needs, but also to respond to the problems of the future. Issues mainly oriented towards the environment, new energies and sustainable development. An energy transition started for example in Bordeaux, with the installation of urban hives on the roof of Bordeaux buildings. The presence of bees is essential for the ecosystem, and also alerts to the importance of respecting the environment.

The issue of mobility is also an integral part of this problem. In Bordeaux, the deployment of electric vehicles reduces air pollution. Vehicles such as buses and trams, but also scooters, bicycles, scooters… And even cars, all self-service.

The problem of greener mobility is intimately linked to that of energies. By promoting renewable energy, polluting energy is decreasing. Pollution is one of the issues facing the aviation sector, among others. Airbus, the world’s leading aeronautics company, is working on the development of a commercial aircraft that would only run on hydrogen. A first for aviation, which could see the light of day by 2035. A very short time frame, for concrete results on the environment. The manufacturer also boards electric taxi planes.

One of the sectors in which these investments are also promising is real estate. In large, dynamic metropolises such as Bordeaux, real estate construction is one of the economic pillars… And it also proves to be one of the pillars of these developments towards sustainable development.

Indeed, the choice of greener materials such as wood,or the choice to place solar panels, or large windows, reduces the energy consumption of buildings. Solutions that help transform and modernize the sector.

Shaping the world of tomorrow today

Most of these investments will have to be put in place in the next few years. However, it is all the actions put in place by the players in the different sectors of activity that will succeed in contributing to sustainable development.

However, in France, metropolises are involved in these goals, and encourage companies to do the same. CSR approach, but also actions for sustainable development… Initiatives and actions that move the lines towards a greener world…

Sources:

  1. Presentation of the draft opinion “Financing the investments needed for the future: stakes and declination”, CESE published on 24 February 2021
  2. CESE fontionation: know all about how the EESC works, its members, its methods
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