On June 1st, the City of Wine blew out its first candle. Indeed, a year ago this atypically shaped building opened its doors to an audience eager to discover the history of wine.
Located next to the Bassins à Flot, and the Chaban Delmas Bridge, the Cité du Vin enjoys an ideal geographical location, and on 1 June Philippe MASSOLE and Sylvie CAZES, respectively director general and president of the foundation of wine culture and civilizations, paid tribute to its architecture.
Intriguing, atypical, original… The building’s qualifiers have long been heard on Bordeaux as well as its region. In its first year of existence, the City of Wine has registered no less than 425,000 admissions, visitors from the region, but also from abroad, attracted by the Bordeaux heritage with a worldwide reputation.
More than 150 nationalities visit the City of Wine
In all, it received 150 different nationalities, representing 27% of visitors. These figures are welcomed by the Cité du Vin, which, beyond the museum itself, offers access to temporary exhibitions, a wine bar, a restaurant overlooking the Garonne and the Chartrons district.
Don’t think that this structure is only of interest to tourists! 38% of visitors are from Bordeaux, who come to discover or rediscover wine and its history… A gamble that proves successful, given the results of this first year. Indeed, in its first year of existence, it has managed to achieve financial balance while diversifying its clientele.
Good results that should increase, since 99% of the people who walk around the museum and its various sectors come out satisfied and recommend this visit to their friends or relatives.
Between employment and patronage in the name of wine
In addition, the Head of the City of Wine announced that the creation of the building will have an impact on the development of employment, counting on 250 jobs created full-time. This objective, which, from the first year, is achieved, enough to give a smile to the Bordeaux market, between the people working for the museum and the various jobs created related to the crafts of the mouth, especially in the restaurants of the City, between waiters, cooks, sommeliers..!
In addition to the museum tickets sold to visitors, the Cité du Vin can count on the support of patrons, both in the Bordeaux region and abroad, such as Bellot, which offers wine materials for sale and is based in Gradignan, Keolis, or the Philippe de Rothschild Foundation.
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