France retains the preference of international tourists

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The publication of the latest tourism figures by Planet in October 2018 puts France at the top of the List of European Tourist Destinations for Foreign Visitors. At the end of 2018, there was an increase of more than 5% in the number of foreign visitor arrivals outside the European Union compared to the same period in 2017. In addition to the number of visitors, the average shopping basket for foreign tourists is also up by 7%.

A combination of green factors that deserves a little more attention to understanding the ins and outs of such results.

French tourism takes advantage of china-U.S. poor tourism days

The year 2018 will have been decidedly turbulent for the tourist exchanges between the United States and China, especially following the announcement of the Chinese embassy during the summer which strongly discouraged its citizens from avoiding the dangerous American territory. The intervention led to a 42% drop in Chinese travellers to the United States during China’s annual holiday week for its population in the first week of October, also known as Golden Week.

According to the latest results, this event will have greatly benefited France since the stays of Chinese tourists increased by 35% throughout 2018. A clientele that reserves on average nearly 20% of its budget for luxury goods, for an average basket per transaction of about 1,518 euros, especially among millennials.

At the same time, the number of U.S. tourists increased by 31% in October 2018, compared to October 2017. These arrivals are said to be driven in particular by the strengthening of the dollar, making European destinations much more attractive.

While the number of tourists from abroad is on the rise in France overall, with Paris having welcomed more international tourists than domestic travellers in February 2019, it is nevertheless down for Japanese travellers, in favour of destinations such as Spain and the United Kingdom, which have growth forecasts of 25% and 19% respectively.

Bordeaux among the most attractive French destinations, and not least

Enjoying a substantial reputation among french and international travellers alike, the capital has been awarded year after year with distinctions of choice, reinforcing its reputation.

Named European Best Destination in 2015, the second-largest destination in the world according to the New York Times in 2016, the leader in the ranking of the world’s most attractive cities according to Lonely Planet in 2017, and among the places to visit in the world according to the Los Angeles Times, the same year, Bordeaux sees its popularity ratings rise every year and the number of French and foreign visitors increase.

The fifth busiest French destination after Paris, Aix-Marseille, Lyon and Nice, Bordeaux still attracts a majority of French, followed by a Spanish and British clientele (source nights 2016 INSEE). Among the nationalities in marked increase for Bordeaux tourism, Italians, Spanish, Americans, British and Germans.

Nevertheless, the fourth half of the year noted a substantial 32% growth in international travellers in the city’s hotels. At the same time, the national clientele is down by 7%.

Despite a significant drop in tourism in December, the yellow vest crisis has failed to impact the annual trend. To be smoothed over the duration of the crisis, especially in 2019. It tarnishes the country’s international image.

Candice CIBOIS – Bordeaux Business

Sources:

Planet Intelligence press release of November 29, 2018

Press kit 2019 Bordeaux Tourism

Veilleinfotourisme.fr, Record tourist attendance in 2018 for Paris and its region

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