gamification-jeu-video-digital-bordeaux-business

Gamification at the heart of Bordeaux studies

Gamification, a growing phenomenon in the heart of the Bordeaux metropolis. Also called Gamification this phenomenon refers to the use of game mechanics in various fields of application. Its use is mainly reserved for websites, learning, work or social networks. More concretely, Gamification aims to make the use of these applications in question accept the human appetite for the game.

Bordeaux is a city that is developing considerably. Its growth is taking place on many levels: business districts are emerging throughout the city, such as Euratlantique,Bassins à Flot. At the Quai de Paludate,large national and international companies come to set up all or part of their headquarters. It is also the venue for new international exchanges, trade shows, conferences and technological progress. It is also one of the cities where Digital is developing the best. This encourages higher education institutions to offer training focused on new digital challenges for companies.

A Bordeaux school specializing in digital economy turns to Gamification

In the heart of Bordeaux, the Higher School of Business and Digital Economy – ESCEN, offers its students training up to the Master’s degree specialized in Digital. In this sense, Gamification is making its way into training. The advantage of this school is its international training offer. Indeed, it offers two months a year in a reference city of Digital with a specific objective each year. During these two months, students benefit from theoretical training in subjects related to the problems of their stay. In particular, they have a group project to carry out through a situation. This project is supervised by professionals who work and live in the region.

In their third year, students from the Bordeaux, Lyon and Paris campuses travel to Montreal, Canada. They carry out a two-month training course focused on Gamification. Considered the video game capital of the world, Montreal is the ideal “playground”. It offers the opportunity to discover the world of design.

The set of theoretical courses and immersion in a practical case, supervised by the former director of design ofUbisoft,is intended to be a professional and personal opportunity for the students who leave. Indeed, throughout the stay, speakers open the doors of companies specializing in the sector. They allow them to discover the Canadian market and meet professionals. An opportunity to expand their professional network. In addition, such a stay makes it possible to take part in many events. Through these funds, students can discover a vocation for a future career in video games. Thus, Gamification is present. And there is no shortage of opportunities, both in Bordeaux and montreal.

For Éric COMBALBERT, the Director of ESCEN, these departures abroad are the heart of ESCEN. In addition, they constitute the added value of the training offered each year. The goal for these students who are preparing their degree is to claim a Web Business MBA. It corresponds to the realization of an international curriculum, including stays abroad. A notable advantage while Digital is an international market.

gamification digital game stakes
Gamification is invited into digital training

Bordeaux, the new French capital of Digital

The evolutions of Bordeaux in recent years reveal great opportunities for the future and Gamification is developing. Indeed, since 2014, when it obtained its Label French Tech, the Belle Endormie has been popular on all sides. Its international openness makes it easier to travel abroad. Indeed, it is rich in a direct air route between Bordeaux and Montreal operated by the company Air Transat. On the other hand, the High Speed Line connects Paris to Bordeaux in two hours.

The city’s climate and promising market for digital-oriented companies also attracts many companies. The latter abandoned Paris to settle in the new districts. In the heart of these districts an offer of new offices is born. Thus, the Ubisoft Group has installed one of these antennas in offices located in the new Bassins à Flot district. In this sense, Gamification is happy to invite itself to the Bordeaux metropolis thanks to its ideal living environment.

Digital is a sector in full progress in the Metropolis. It represents more than 22,400 jobs with 4700 companies established. This makes Bordeaux the 3rd most dynamic metropolis in terms of digital business creation according to Invest In Bordeaux. SolidAnim, the French leader in virtual production, has also chosen to set up in Bordeaux. It chose to relocate its Paris headquarters to the heart of the neo-Aquitaine metropolis at the end of 2017.

But digital isn’t just about the video game industry. Indeed, e-health is a sector that is gaining momentum in Bordeaux. It represents 1200 jobs, as does e-commerce, which has an important role with the presence of CDiscount’s headquarters in Bordeaux, a sector that represents 9000 jobs.

The development of virtual reality and 3D also allow new companies to gain importance on the national and international scene from Bordeaux. All these factors prompt some events that were taking place in other cities to turn to Bordeaux. Indeed, the Cartoon Movie that used to take place in Lyon since 2010 is now taking place in the city. The digital and technological progress in Bordeaux makes this city a real showcase for companies. The latter are then tempted to embark on the heart of an environment conducive to development and revolutions.

Audrey KOZACZKA – BORDEAUX Business

Sources:

Press release – Next U – 17 April 2019

Invest In Bordeaux – Moving to Bordeaux (The Digital Sector)

Abonnez-vous à la Newsletter