By Car Simone for a cheaper license

The Bordeaux startup En Voiture Simone managed a few weeks ago to raise more than two million euros in fundraising. Thanks to digital courses, it offers driving school candidates access to a driving license for up to 50% cheaper than traditional schools. It is thus part of a competitive market and in full reform of its mode of operation.

A Bordeaux startup that renovates the concept of car school

Each year, more than 1.3 million French people try to pass the driver’s licence exam. The courses and the exam cost on average 1743 € for a Bordeaux candidate. A financial burden that few people can really afford, especially among students. The Bordeaux startup therefore proposes to renovate the concept of driving school by offering digital courses to candidates. Students also have the opportunity to plan their own driving hours on the internet.

By Car Simone reaches BYmyCAR

A flexibility that proves to be a real asset for a generation that appreciates less and less the fact of having to travel to perform tasks that ultimately require little time.

It seemed incredible to us that something as useful and universal as the permit is so expensive and so unseeded in modernity. That’s why we developed In Car Simone, in order to offer a service that is both financially accessible for all scholarships and fully digitalized. – Edouard Rudolf, CEO of En Voiture Simone

This method allows candidates to offer offers around 749 euros (courses and 20 hours of driving) compared to 1804 euros on average in France. On the monitor side, the administrative burdens are reduced to a minimum because the start-up takes care of them. In addition, their remuneration is up to 40% higher than the average because they fully manage their availabilities.

A concept that is not entirely new but which is becoming more and more attractive

However, the concept of digitalization of certain processes inherent in driving schools is also exploited by other start-ups. Indeed, in recent years, there have been new companies fighting a mode of education that is now considered inadequate. At a time of digital and the democratization of services through digital, it was still surprising to see that these services had changed very little.

The company Auto-ecole.net offers much the same services as En Voiture Simone, but with a more developed national presence. Onikar is also in the market for dematerialized driving schools. As one of the forerunners of the digitization of driving schools, it registers nearly 250,000 students. All these new players are disrupting an already weakened market, especially in urban areas.

A fear of professionals in the face of the uberisation of the profession

On the other hand, traditional auto-schools are resistant to what they call a “uberisation” of their profession. They warn of the over-digitalization of education. There are now several protests against these new methods. Fears revolve above all around a risk of precariousness of the positions of monitors.

However, these initiatives tend to facilitate and accelerate tasks with low added value… And for which the instructors have little to bring to the candidates, especially on the organization and theoretical teachings. This allows professionals to devote themselves to their core business, driving lessons. Indeed, fewer hours in the classroom means more time for driving hours.

In addition, more and more traditional auto-schools are becoming digitalised by offering, for example, driving simulators.

The digitalization of the learning process accompanies a population (mostly young) already informed of the uses of digital, it also anticipates the coming of new modes of conduct, ever more digitized.

Sources:

Press release By Car Simone

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