The act of entrepreneurship, an individual act but not only

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The world of business creation is multifaceted and competitive. It is above all a risky human adventure but it can be within everyone’s reach. In 2016, 70% of entrepreneurs chose to work as individuals, 51% of whom were micro-entrepreneurs, according to a study by Bpi France. Entrepreneurial adventure therefore operates a force of attraction regardless of age. While support mechanisms for entrepreneurs are primarily designed for young entrepreneurs, there are also more and more silver entrepreneurs. Indeed, a quarter of French people want to start their own business according to INSEE. Yet undertaking is often described as an individual act. Behind every great entrepreneurial success, it is possible to identify a great figure: Elon Musk for Tesla or Jeff Bezos for Amazon. Nevertheless, the act of undertaking cannot be only individualized. If the part of risk is always inherent in the entrepreneurial act, it is essential to be accompanied, especially to bring the potential of creation of the company to the completion of the entrepreneur’s project. Thus, in addition to public support structures such as incubators, human services are being developed to remove the brakes on individual entrepreneurship.

Management and coaching: removing the barriers of entrepreneurial dynamics

Nicolas Serrat offers this support to future entrepreneurs through a programme of adapted training. These courses deal with issues of prospecting, customer loyalty or the creation of a business plan. Based on his personal and professional career that have forged the soul of an entrepreneur, Nicolas Serrat advises and guides professionals who also wish to change their lives in the field of home service and investment in real estate. Nicolas Serrat is a true coach in the field of entrepreneurship, but he is “starting from nothing”. He now has several companies to his credit in the field of home services for individuals “More beautiful the glass” a glass-washing company. Beyond the pecuniary aspect of people who wish to enter entrepreneurship and the desire to free himself from the constraints of wage-earning, Nicolas Serrat wishes to take advantage of the teachings but also the difficulties arising from his own career as an entrepreneur. Indeed, the career of a young entrepreneur is made up of disappointments, failures but also successes. Taking on the role of business leader means taking on many responsibilities, including criminal ones. Staying focused on your starting goal without becoming demotivated is the most important aspect when you want to embark on this real adventure of life. As Nicolas Serrat likes to point out, “Entrepreneurship is not a sprint, but a marathon”. As future entrepreneurs, resilience will be your best weapon.

Scouts like Nicolas Serrat help to raise apprehensions and fears. Nevertheless, there are still practical, fiscal and legal aspects to be understood in a future entrepreneurial path. Indeed, since the 2000s, there has been a continuous transformation of administrative and legal regulations to promote the development and creation of businesses.
From the point of view of the implementation of the entrepreneurial experience, the operation of the legal status of an individual entrepreneur is relatively simple. The entrepreneur has the full powers to run his business and makes the decisions on his own. This has the direct consequence of not having to report on its management or publish its annual accounts. Finally, the risks are limited since the company does not have a legal personality distinct from that of its manager, there is no notion of “abuse of social property”.

Profile of entrepreneurs and motivations that are diversifying

Doing business no longer corresponds to traditional patterns. Profiles are diversifying. For example, starting a business is becoming more feminine. Since 2013, the State, the Region and the Caisse de dépôt have developed a regional action plan (PAR) in The New Aquitaine territory to promote and develop women’s entrepreneurship as a formidable breeding ground for innovation and economic growth. The positive impact of these actions is notable since the number of companies created by women is increasing with 54% growth between 2012 and 2016 in New Aquitaine. In 2016, 23,600 businesses were set up by women compared to 15,340 in 2012.

As entrepreneurial motivations become more diverse, innovative entrepreneurial models emerge. By raising awareness among creators and entrepreneurs about the need for continuing education, social entrepreneurship develops through cooperative and participatory societies (SCOPs) or cooperatives of activities and employment. In particular, New Aquitaine benefits from two main factors that can motivate entrepreneurial adventure: an economic culture and a favourable entrepreneurial culture. Indeed, the “Entreprenndre, the Region at your side” scheme, for example, offers a zero-rate loan for beneficiaries of the regional scheme, i.e. an amount of 8000 euros over five years. An indicator of the economic culture of the territory is also favourable to the synergies of creators since 8.15% as a rate of business creation, in 2017, makes New Aquitaine the second most dynamic region in France (excluding the Ile-de-France ranking), behind Auvergne-Rhône-Alpes. The French Business Movement (MEDEF), meanwhile, relies on two important levers: the education system to train future young entrepreneurs and appropriate taxation.

The transition to entrepreneurship remains difficult, due to its connotation to economic risk. If the economic risk can only be, more often than not, minimized, the spirit of entrepreneurship is not innate. It grows and maintains itself. The use of a mentor in an entrepreneurship project can therefore help to promote entrepreneurship among the greatest number of people, especially the younger generations. If freedom of enterprise is enshrined in our Constitution, entrepreneurial creative energy must be encouraged and energized to reduce the loneliness of entrepreneurs.

Justine ANGIBAUD

Sources:

Nicolas Serrat

Report to the Minister of Economy, Industry and Digital, “Lifting the brakes on entrepreneurship”, December 2015

CUE Aquitaine

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