The Cocorico of wines and spirits

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After the dark days in April 2017 that ravaged the Bordeaux vineyards, due to a capricious weather, especially very strong frosts, one could think that the sale of bottles would be slowed down, and that importing countries would be more cautious to buy. This is not the case: there is an increase of 9% in volume, and 23% in value. However, this is the lowest volume growth for Bordeaux, compared to 10% of Burgundy, 13% of Beaujolais and 38% of Provence.

From Black Days to Rebirth

In the end,French wine exports grew by 5%, with nearly 69 million cases exported, including both sparkling and still wines. Revenues of 4 billion euros for wines in the first half of the year, an increase of 13% compared to the previous year.

At the same time, spirits are enjoying increasing success, notably Cognac, which is increasingly appreciated and exported around the world: a volume growth of 7% for a value growth of 14%. Spirits are therefore also up 3% on exports, although weaker than wines, but it is still a growth that should not be overlooked.

In recent years, French spirits have been increasingly consumed all over the world, so that for the past three years, the France Quintessence show has paid tribute to them in Paris. On September 10th and 11th, a hundred exhibitors gathered at the Ledoyen Pavilion in the 8th arrondissement of the capital, in partnership with Michelin-starred chef Yannick Alléno. The aim of this exhibition, which opened for its third edition, is to teach amateurs and professionals the history of spirits while learning the art of mixology. France is no more or less than the second largest producer of Spirits in Europe!

Who are the biggest consumers of wines and spirits?

Unsurprisingly, the United States of America is the largest wine and spirits enthusiast and consumer with a volume growth of 11% with an increase of 17% or 1.5 billion euros, closely followed by Asia (China, Hong Kong or Singapore) with a value of 1.1 billion euros, an increase of 23% for wines and 12% for spirits for a cumulative total of more than 1.5 billion euros in exports. France has always been highly regarded for its wines and gastronomy, and in Bordeaux, wine is a sacred heritage.

Wines and spirits are also much appreciated closer to us, in the very heart of the European Union with an export up by almost 6%, especially felt in neighbouring countries such as Italy, Spain and the United Kingdom or Germany, but also Russia, which appreciates tricolour wines and spirits.

Enough to bring a smile back to Hennessy, Martell or Rémy Cointreau who are big names in spirits…

 

Audrey Kozaczka – Bordeaux Business

 

Sources:

France Quintessence

My Viti

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