Leisure auctions and new players in tourism

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With its dynamism, the Bordeaux start-up Leisure Auctions welcomes a new boss at the helm. Leisure Auctions is an illustration of the new tourism players who offer innovations, both in destinations and in their relationship to travel.

Leisure Auctions and new tourism players

The Bordeaux start-up Leisure Auctions announces a change at its helm. The former director of Groupon France, Frédéric Bonfils, takes the reins of the start-up, which has experienced significant growth since its creation in 2014. Having recently changed premises to arrive in the heart of Downtown Bordeaux and thus double the capacity of its premises, the aim is now to:

“move to the next level by accelerating geographic coverage [des] offerings and expanding the depth and breadth of the range of leisure offerings to quintuple revenue within 3 to 5 years.”

according to Frédéric Bonfils. Since 2014, Leisure Auctions has been offering travel offers in the form of auctions to which Internet users can increase their prices to obtain them. The offers offered are at a discounted price and therefore attract a lot of people.

The tourism sector is upset by all the changes that follow changes in usage or technological developments. Many start-ups have directly tackled the travel boom, caused by the reduction of many tariff barriers, the fall in the price of oil, and the support for tourism in several countries. Innovations meet needs that tourists would not have thought could be realized one day. So the start-up Eelway offers travelers to carry their luggage for them, from the hotel to the airport, or vice versa. Allowing them to have their hands free, and why not attack their visits without making a detour through their hotel. The start-up Monument Tracker offers a fairly well-stocked tour guide with a lot of information about tourist spots around the world.

The travel business, what part to take for the new players?

The travel and tourism business is dynamic. The tourism sector accounts for almost 7% of GDP in France, and the arrival of new visitors from emerging countries such as China or India supports the vitality of the market. Startups are also positioning themselves on broken prices and low-cost offers. Price comparators such as Momondo or Trivago have a lot of traffic. We can also mention Voyage Pirates which offers offers at very low cost, or Groupon Voyage, one of the branches of the company Groupon for which Frédéric Bonfils worked, which also offers travel offers at break-even prices.

The new products come from the other side of the destinations. Several countries have chosen tourism to boost their economies. The recent contract between France and Saudi Arabia to develop tourism on the Arabian Peninsula is a recent illustration. Cuba’s openness to tourism, the tourist routes in North Korea, or Bhutan’s protectionist policy on the impact of tourism on its environment are all examples of the different approaches to tourism and the financial windfall it brings. Travel companies are working on new tourism trends to adapt their offerings.

So what are the main trends in tourism practices? Aware of their impact on nature, some tourists turn to responsible tourism. The Voy’Agir website offers its users to share good plans and eco-responsible places for travelers. With the opening of new nearby destinations, short-term travel offers (3 days/2 nights) are diversifying, such as offers to Eastern Europe or Iran.

New places that were previously inaccessible are now being proposed as high peaks of Everest, polar places or circuits in the Saharan desert.


Yoann Saget – Bordeaux Business


The Underside of the Maps – The New Frontiers of Tourism

Entreprises.gouv.fr – tourism figures.

Press release


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