Paris 2024, a date that all French people are waiting for. The Olympic Games, which will be held in France. It is undoubtedly the most followed sporting event in the world by an average of 800 million people. At a time when COVID-19 limits the travel and sport of many people, initiatives are emerging in France to reverse the trend… Olympic and Paralympic Week. An event set up for the fifth time on the occasion of Paris 2024. It takes place from February 1 to February 6, 2021, and has a goal: to reconcile young people with sports activity.
Paris 2024, an opportunity to reconnect youth and physical activity
The 2024 Paris Olympic Games are getting closer. While those in Tokyo, originally planned for 2020, must now take place in 2021, without certainty given the health situation… The eyes oscillate between pandemic evolution and the conditions under which the Games could take place. Nevertheless, France already wants to launch its countdown, with the setting up of events related to this great event. Like the setting up of Olympic and Paralympic Week.
These are themed weeks,always around the sport. An experiment conducted by the Ministry of National Education, Youth and Sports. It follows an alarming statistic: almost 80% of children between the ages of 5 and 17 do not get 60 minutes of physical activity every day. The minimum duration recommended by the World Health Organization. Inactivity is the 4th leading cause of death worldwide, and is responsible for the deaths of 50,000 people in France each year. It is therefore more than necessary to move more, and the arrival of the 2024 Paris Olympic Games is a good lever for this.
With the pandemic, this event cannot take place under traditional conditions. Thus, it adapts in digital format,with the participation of athletes and influencers. They then make sports videos, which the teachers show their students to reproduce in school. Videos that allow you to set up at least 30 minutes of activity per day. This device allows children to adopt the right gestures, and to have regular activity, through recognized sportsmen.
Physical activity, and pandemic, the impacts of before Paris 2024
The initiative of the Olympic and Paralympic Week for Paris 2024 is well received, with 85% of favorable opinions. Indeed, 9 out of 10 French people believe that school has an essential role in promoting physical and sports activity among children. By moving more each day, a person develops more cognitive functions,and has a better self-esteem. This promotes its social integration,both in the school environment and later in the professional sphere.
But the COVID-19 pandemic has had an impact on the sedentary nature of families and adults. The use of telework drastically reduces travel, activity that is then very limited. The various confinements and restrictions also lead to the closure of all sports facilities. A blow for professionals in the sector, but also for the athletes themselves. Nevertheless, the sport adapts, thanks to video and digital media. It is therefore possible to do your exercises at home. But far from the normal course, the trainings are less diligent, and the sedentary is established.
Some companies also offered their employees through sports coaching in the workplace. A positive impact for the image of the brand, and the well-being of employees. As seen above, sport improves cognitive functions, and thus employee productivity. A way to get to know each other better, and to spend time before you work. The arrival of Paris 2024 can also encourage an accelerator of this practice to strengthen the team’s ties,even from a distance.
Sport, a health factor for personal development
The sport is adapting, despite a difficult context. Doing a physical activity with a renowned athlete in video helps motivate more, and reconnects with the sport. A device that also strongly promotes the 2024 Paris Olympic Games, involving the French in its commitment.
Many athletes play the game, and even go to schools to promote the sport. Thus, for a week, the sport is put in the spotlight, to encourage children to spend even more. In the run-up to Paris 2024, this initiative is also pursuing other goals. Like the one to discover new sports, and why not, to arouse vocations. Indeed, the Olympic Games present more than 300 different sporting events.
A spotlight on sports for the memberships of children wishing to join a club… And good news for sports facilities in the run-up to Paris 2024… For the end of the pandemic.
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