Maxime MARIE, Aurélie CASTELLA, Profeel Concept at the service of your well-being. Portrait

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Profeel Concept, sport at heart with Aurélie CASTELLA and Maxime MARIE, two sportsmen at heart.

Passionate about sports, and more particularly artistic gymnastics, Aurélie naturally turned to STAPS. In addition to obtaining his master’s degree, has obtained many additional diplomas in mental preparation, as well as a State Patent for Trades in The Form.

Maxime, an avid rugby fan, followed the same course as Aurélie. He also enjoys running, which he continues to practice on a daily basis. Together in life, they quickly realized that they shared the same values. The passion for sport, on the one hand, but also the desire to accompany people in a sports coaching process.

When they finished their studies project, these common values were stronger than ever, and starting their own business was a no-brainer. Both of them did not want to get involved in a more traditional gym.

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Aurélie CASTELLA and Maxime MARIE

Sport, a need that is now vital

Resume a sports activity, let off steam after work, take care of yourself… The relationship with sport has changed. With the pandemic and lockdowns, as well as the arrival of teleworking, sport has taken on a capital importance in the daily lives of the French. Whether at home, outdoors or in business, classes supervised by a coach are on the rise. With their team of coaches, Maxime and Aurélie cover a large part of the Gironde, from the Bordeaux region to the Bassin d’Arcachon… But also in Toulouse or along the Basque coast.

Thus, Profeel recruits new coaches, new talents to support customers in their sporting journey. Several recruitments are underway, particularly in Toulon, or in Quimper. A certain indicator that shows the success of this practice, both for online and face-to-face courses. Classes don’t just consist of sports sessions. It can also be an activity of sophrology, for mental well-being, or advice to increase its effectiveness in business. A work of posture, but also of well-being to approach more serenely his daily life.

Maxime MARIE and Aurélie CASTELLA

A Bordeaux market that reaches out to them

Almost ten years ago, therefore, Profeel Concept arrived in a High-Potential Bordeaux market, where competition was still low. Profeel is a sports coaching brought to the client, where the goal of coaches is to create an exclusive relationship with each one. The possibility for Aurélie and Maxime to be free of their decisions, to have no accountability to an employer is a way to propose new offers, tailored thoughts.

And it works: where all sports coaches turn to coaching athletes for performance and competition, Profeel focuses on well-being and health. In the support of the client, it is the same approach, the same requirements in terms of quality, but the objectives will be different.

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Aurélie CASTELLA

Become aware of the importance of sport for health

Aurélie and Maxime want to raise awareness among their clients that sport is important for health, with long-term follow-up of the people coached. Because the vagaries of life mean that sometimes the motivation or the possibility of playing sports is no longer as important, and as soon as the sport stops, customers feel the difference.

Sport is at the centre of their lives. It allowed them to meet, but also to start their business, through word of mouth. They started with the private market, for personalized home coaching, and then gradually opened up to the B to B market. Indeed, a rugby player, Maxime was supported by the oval ball community, who talked about Profeel. At the beginning of the adventure, the La Poste Group called on their services, becoming the company’s first partnership. If at the time, they were able to seize the opportunities available to them, the good market research and the constant testing of their offers with their customers allowed them to refine and build an efficient Profeel adapted to the current market.

Maxime MARIE

Coaching to the top with Profeel

In 2009, they met Damien TOKATLIAN, a top athlete who was preparing for the London 2012 Paralympic Games, in Fencing Armchair, via the world of Rubgy. Quickly, they begin to ensure his mental and physical preparation for the event, with a whole staff of preparation. The best disabled French florist wins the Bronze Medal at the Games, and wanted to continue the preparation with Aurélie and Maxime for the next Paralympic Games in Rio. He recommended to his friend and comrade Romain NOBLE, also a sword-handicapped fencer and participant in the Rio Games in 2016, to call on Profeel coaching.

A new challenge, around the work of strength, speed and concentration, to the top of Olympus: the two athletes win respectively the Gold and bronze, a huge satisfaction for Aurélie and Maxime.

Tailor-made preparation

The precision and construction of a tailor-made preparation according to the precise parameters of the person with a disability allowed Profeel to develop an effective method to serve the performance of these athletes.

New successes led to others, notably by recommendation, which have helped to arouse the interest of large groups, such as Leroy Merlin, or some banks. New needs for the comfort and well-being of teams in companies, support to strengthen team cohesion, reduce stress at work and allow everyone to express themselves…

A new segment of customers that tends to grow even further, especially in wine trading houses, where physical work is important. Their approach also aims to prevent psychosocial risks, both professionally and personally.

Common values for the benefit of all

Although the Profeel concept was born in Bordeaux, Aurélie and Maxime have the ambition to see it spread to other cities in the country. Profeel currently has four coaches, on Bordeaux, including one on Toulouse, who introduced the concept on the spot. Subsequently, they would like to expand nationally and first regionally in the Far South West.

Profeel defines itself as a healthy company with common values, offering quality coaching, with the mastery and know-how of coaches who share these values. The expertise of each coach is complementary unlike a lot of competitors, in the improvement of human relations, mental preparation, in a comprehensive approach brought to clients, as well as special professionals.

Partnerships forged over time

In addition, Profeel has forged partnerships with dieticians and cooks, and aims to organize dietary events twice a year, the first will take place before the summer of 2018 with dietitian Stéphane DELAGE and the Town Hall of Pessac. Profeel also accompanies schools, especially business, by offering days of integration around sport, as a team, in order to get to know each other, and develop team spirit to spend a more serene year. Often, the result of these days allows to reveal personalities, and to assert oneself by taking self-confidence.

Profeel enjoys a personal service accreditation for the individual which allows a 50% deficialisation on the price of the session (25 euros instead of 50 euros for individuals). Professional sessions are supported by companies or OPCAs as part of a health prevention (from 1400 to 2000 euros per day of coaching depending on the size of the team and the needs), which to date represent about 70% of their turnover.

Sport as an entrepreneurial passion

As entrepreneurs, Aurélie and Maxime face the difficulties of administration. In this regard, they can count on the support of their accounting firm. To continue to develop their business, Aurélie and Maxime try to be as present as possible on the Bordeaux networks, members of the Steering Committee of commercial leaders of France, Women Entrepreneurs, BNI, the Rugby Club Enterprises of New Aquitaine, the Centre of Young Directors, representatives at the Medef in charge of disseminating the charter of sport in business, but they are also the physical preparers of the team of Boxers , members of the Boxers Business Club.

For them, it is an ideal opportunity to be in contact with other business leaders who have the same problems and who are going to be excellent advice for their own development, with a somewhat paternalistic side on the part of the elders.

Aurélie and Maxime live sport, breathe sport… In the service of their ambition, the first of their ambitions being that of respect for values and their philosophy.

www.profeelconcept.fr

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