Seasonly, the minute beauty, accessible from Paris to Bordeaux

Seasonly makes beauty accessible to all by changing the way people take care of their skin. This company aims to upset the codes of beauty by being part of a policy and a dynamic of openness. Offering natural products, with respect for the environment, the brand is a reference. Beauty in an institute is often considered a “luxury” service, reserved for an elite. Yet Seasonly wants to show that beauty and well-being are accessible to all. For this, she offers express treatments in her institutes, 30 minutes of relaxation to take care of her face.

Well-being in times of confinement, the Seasonly method

Seasonly is a reference for beauty and well-being. In this period of pandemic and confinement, well-being is left in brackets. A delicate period, where time for oneself counts. While some people do not leave their homes to telework, the care given to their well-being is reduced. However, the skin is a reflection of health.

Sedentary activity, limited travel, modified lifestyle… So many elements that have consequences on the condition of his skin. For professionals like Seasonly, the care given to your skin is essential. The activity of this sector of activity is impacted by COVID-19, between closure and strict sanitary measures.

However, the brand is mobilizing to encourage its customers to take care of their skin. In the run-up to the Christmas holidays, it offers gift boxes that can be purchased online. Each box corresponds to an age group, to a consumer profile. From the mother concerned about the condition of her skin, to the office colleague, everyone finds her account. Gifts adapted to the situation, to take care of yourself.

A parenthesis that feels good, especially in this period. In addition to sports sessions in video, other beauty initiatives are coming on the internet… Initiatives dedicated to the face, skin care. “Face Fitness” is indeed a trendy practice. Firm your skin by exploiting all your muscles… Indeed, a way to keep your health sustainably. Thus, the exercises allow, in the long term, to obtain convincing results.

Seasonly, a brand in a CSR approach

Seasonly has four institutes in France: three in Paris, one in Bordeaux. The brand promotes values dear to its DNA, and to the closest to consumers. First, the quality of the products it uses for care. The formulas created are the shortest possible to have a minimum of components, and maximum benefits. All ingredients are traceable, which confirms the quality of the services provided. But the brand is also part of an eco-responsible approach, with recycled and recyclable packaging. It aims to educate consumers of beauty products about the composition and ecological impact of the whole. In doing so, the brand turns to responsible well-being, which seduces beauty lovers. Creams, serums, make-up removers and cleaning products… Seasonly offers its clients a full range of treatments to adopt on a daily basis. A more “clean” beauty, in short.

In addition, Seasonly stands out from other fashion and beauty references. Many brands for sale surround themselves with celebrities, muses with perfect plastic. It is a marketing advantage, a code of beauty and common luxury, especially in advertising. However, Seasonly did not choose to follow this model. It thus appeals to normal women, with their specificities. In her view, choosing people in whom consumers recognize themselves facilitates the use of products. Thus, in its various studios, the brand offers quick facials. Comprised between 55 and 110 degrees and lasting from 30 minutes to 60 minutes, the treatments allow you to moisturize and pamper your skin. Advice and care that adapt to all skin types and for all ages.

Relaxing facial
Beauty wants to become accessible to all

Taking care of yourself, relaxing for everyone on a daily basis

Like Seasonly, companies work for the well-being of their customers on a daily basis. Spas, beauty salons or even hairdressers offer their services for clients who need to recharge, to relax. After several difficult months with respect to containment and COVID-19, well-being seems to be a priority. This is an advantage for wellness areas, which, even given strict sanitary measures, can carry out their activity. To make this type of service accessible and non-casual, some companies rely on loyalty offers. For example, the chain of hair salons Addict’ Paris offers unlimited cuts on subscription. This encourages clients to come and take care of themselves more regularly. And all at attractive prices for the customer, but source of profit for companies.

Thus, beauty is a market that evolves and offers services as close as possible to the expectations of customers. Beauty in the institute, seen as a high-end service reserved for the well-to-do, is now accessible to all. For everyday well-being, the offers adapt, shorter, but just as invigorating. This opens up new horizons for the beauty sector, which is present in France and Bordeaux. In addition, like Seasonly, brands are turning to more environmentally friendly practices. A strong commitment that encourages brands to be even more transparent.

Sources:

The Skin Studio by Seasonly: Transforming Your Skin in 30Min

About Seasonly

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