Will ski resorts overwinter?

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Will the ski resorts get cold with COVID-19?. Between climatic hazards, fluctuating amounts of snow on the slopes, and health crisis, the situation is uncertain…. At the moment, activity within the ski resorts is important as preparations for the upcoming opening are being made. In order to receive their customers in optimal conditions in view of the health situation, they rethink their operation in depth. This allows them to continue their activity, as in Andorra-la-Old, where the Grandvalira Resorts is adapting. Thanks to measures, she anticipates the course of her season.

Anticipation and certification, the example of Andorra-la-Old

The ski resorts of Andorra-la-Old choose to anticipate the health developments related to COVID-19. Thus, the country itself is one of those that has carried out the most tests on its population, with a nearly 177.9% screening rate. Ski resorts such as Grandvalira are following this trend. They also offer regular testing on teams to ensure the safety of all. The prevention measures applied to the stations are certified by the quality labels of Bureau Veritas and OCA. This is a sign of confidence and certification that reassures, at a time when the holidays are in full swing. Skiing, during a season, is a well-known sport that attracts people from all over the world. In order to accommodate them, the ski resorts equip themselves, and offer new infrastructure to guarantee comfort and safety during their stay.

In Grandvalira, customers can benefit from automated services. This is in order to limit crossovers and interactions within the stations. The introduction of connected services helps to relieve congestion at the counters. As a result, make access to the slopes more accessible. Of course, the wearing of masks is mandatory in enclosed areas, and in critical places such as lifts. On the other hand, there are no restrictions on runway capacity. Everyone can enjoy their holidays in optimal conditions. With 210 km of trails and an area of 1,926 hectares, the largest resort in southern Europe is looking forward to this season. And to reassure its customers, the resort allows any guest to cancel their trip for free up to 24 hours before arrival.

Ski resort village
Ski resorts are adapting to the health situation, hoping to “spend the winter”.

Innovation and sustainability, to stay ice

For customers, new products and offers adapted to the health situation encourage you to go to the ski resorts. For some, the last few seasons are experiencing a lack of snow, especially in the Pyrenees. Thus, to continue their existence, some stations combine to form a group and come together. For example, the N’Py Group has 8 stations, and offers steps adapted to the health situation. The Pass N’Py offers unlimited access to these stations, for 595 euros per season, instead of 850 euros. It also offers a COVID-19 guarantee, as in Grandvalira, which allows the pass holder compensation if the station were to close. Within the N’Py group, a mobile app makes it easy to manage your trip, and to enjoy your stay. In particular, this prevents access to the counters, in order to limit gatherings.

Other resorts in this region are developing alternatives to continue to exist, such as Puigmal, in the Eastern Pyrenees. Failing to offer alpine skiing, the resort offers mountain biking, ski touring, or Nordic walking. These “four-season” stations allow you to diversify the offer and receive customers throughout the year. A way to discover new facets of mountain holidays, while admiring nature from a new angle. Combined with the development of applications, or contactless payment system to facilitate travel in stations… Skiing is not about to go away, and continues to innovate to develop its market and its clientele. All this without forgetting the ancillary services that appeal to skiers: typical restaurants, baths, activities around the resort…

Sources:

1 – Press release – Grandvalira Resorts – Grandvalira Resorts presents prevention measures against COVID-19 for the 2020-2021 season

2 – NPY stations: the [N’PY] stations of the New Pyrenees

3 – Puigmal Station Pyrenees Cerdagne

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