The temporary labour market is a growing market in France although it is experiencing a slight decline between 2018 and 2019 according to a study conducted by Prism’Emploi in May 2019. In the world of work, employees are becoming more versatile and flexible. In order to adapt to this workforce, the Recruitment is also modernizing. It becomes possible, thanks to the uses of new technologies, to find work by being connected. Start-ups are therefore competing with imagination to facilitate the meeting between offerers and job seekers, enough to compete with traditional temporary agencies such as Adecco or Manpower. Based on the observation that temporary work assignments are becoming more and more successful, start-ups like Staffme rely on the ease of use and responsiveness of members of its community.
Staffme wants to revolutionize recruitment
Founded in 2016, Staffme is a young Parisian on-demand staffing start-up. Its founders, Jean-Baptiste Achard having trained in law school and at Essec and Amaury d’Everlange, former business lawyer left with the idea of revolutionizing the somewhat archaic modalities of HR recruitment. Staffme’s main target is for students between the age of 18 and 30. Indeed, they seek flexibility above all and therefore favour one-off missions. Staffme’s strength is that it has managed to forge partnerships with companies from which Staffme derives its legitimacy. This is particularly the case for local companies such as Deliveroo or Bordeaux vineyard castles. Indeed, Staffme presents itself as a completely free work platform intermediary. It is on this same model that players in the collaborative economy such as Blablacar or Airbnb present themselves. By being connected and fully dematerialized, Staffme increases its strike force and visibility, which traditional temporary agencies can usually suffer from.
Where his project is innovative is that Staffme facilitates recruitment procedures: partner companies no longer have to manage the HR part which can sometimes be very expensive and time-consuming for small structures. Staffme, through an algorithm, selects interesting and motivated profiles. On the same model, Staffme identifies profiles of companies and workers who can “match” together. This is a significant time saver for both stakeholders.
This promise of flexibility in the recruitment method is reflected in Staffme’s use of new technologies. In fact, the ads are published on messenger or sent by SMS.
In terms of its image, Staffme seeks to soften the traditional image of the interim that is associated with precariousness: for this, the Parisian start-up has put in place an advantageous remuneration policy: 12 euros per hour, or 50% more than the SMIC.
Bordeaux: home to start-ups
Staffme’s location in New Aquitaine this year marks a turning point. After raising 3 million euros in 2018, Staffme is a start-up with barely 3 years of existence and very good economic health since it has large partner companies like Sodexo and Danone and more than 70,000 workers to its credit. Staffme’s deployment conditions are primarily in response to the presence of a large employment pool, as is the case in New Aquitaine. Indeed, Staffme has found a low employability of young people in New Aquitaine. The aim is therefore to reverse the trend and reach more potential workers in the Bordeaux region. Indeed, working during his studies remains socially unintended in the entrepreneurial culture and unsuitable in France unlike other countries such as Canada. Staffme thus seeks to embody a springboard to employment. For example, temporary employment in New Aquitaine increased by 3.1% 2019, enough to attract companies like Staffme.
The business model is simple and formidable: since the application is free, Staffme pays itself in the following way: on 1 hour of work done, the company pays 15 euros of which 12 euros is given to the worker and 3 euros to Staffme. In addition, Staffme’s workers, under the status of self-employed contractors, also known as staffers, are covered by AXA’s professional liability insurance.
The establishment of such companies in Bordeaux is a real asset to stimulate the job market in New Aquitaine as it is strongly supported by the tertiary sector which has created nearly 30,000 jobs in the last two years in New Aquitaine, notably through temporary employment.. Moreover, both in New Aquitaine and in the metropolitan area, an increasing proportion of job seekers are looking for a short-time part-time contract, quite adaptable to platforms like Staffme.
Since start-ups like Staffme cater to young and student targets, New Aquitaine has optimal configurations to accommodate these companies. In 2017, nearly one in two job seekers was a bachelor. Finally, the attractiveness of the Bordeaux territory shows that there are other factors explaining bordeaux’s influence than the arrival of the LGV line. Thus, New Aquitaine is investing in digital technology in order to adapt the territory to the digital evolution of the labour market.
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