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Chocolate, quality and know-how

France is a country renowned for its luxury and gastronomy around the world. Bordeaux and its region where local products are very popular is no exception to the rule. Hasappreciated by all tourists from France and abroad, thegreat local specialty, the cannelé, is not not the only local product that has the wind in its sails. In recent years, French and Bordeaux chocolate has been making its effect. The Mademoiselle de Margaux brand understands this and has just opened its first Bordeaux boutique.

The chocolate market, impacted by COVID-19

The arrival of COVID-19 in France has not been easy for chocolatiers. Indeed, the national lockdown was put in place from March to May 2020, during the Easter period. Long awaited by chocolate producers and sellers, Easter is a highlight for sales. Thus, in 2019, more than 13,456 tons of chocolate were sold (1). Nevertheless, not being a basic necessity, chocolate has suffered from the health crisis. According to Nielsen, the sector has experienced a 27% decline in revenue this year (2).

Nevertheless, with an increase of 154%, the Drive made it possible to slightly limit the breakage (2). Thus, consumers who have become accustomed to ordering online, have also taken the opportunity to buy their Easter chocolates. A boon for supermarkets, to the detriment of local shops.

A 100% neo-Aquitaine chocolate production

Founded in 1969 by Charles SPRENGNETHER, and managed by the company LOC MARIA BISCUITS since February 2017, the chocolate factory that became Mademoiselle de Margaux in 2005 has always been located in Margaux, in the Médoc. HAut wine-growing place where some of the world’s greatest wines are aged and made. Now the brand’s production site, this first establishment is historic.

Since December 2017, noting even greater market potential than in Margaux, the brand has chosen to set up shop in the metropolis, Rue des Remparts, near the Town Hall. Located in one of the towers of the ramparts, theshop has a particularly authentic character. Devanture in atypical wood and close to other food shops that it completes brilliantly.

Indeed, beyond a sweet product appreciated by a majority of people, chocolate is today considered an element of luxury and gastronomy. The range of products designed and offered by Mademoiselle de Margaux is placed in a superior positioning. Its unparalleled quality and a search for unique flavor blends.

The artisans-artists of the brand has 20 employees. They only work with quality raw materials. the stamp of Made In France. Indeed, quality is appreciated by Bordeaux residents but also by foreigners. Indeed, they haveto the search for luxury products, from French know-how. The recipe is a winner, since the Pearls of the Médoc, the Guinettes and the Sarments of the Médoc, initially proposed by Charles Sprengnether and then kept by Mademoiselle de Margaux are sold without difficulty in France and abroad. Thus, the brand actually achieves 10 to 15% of its turnover from exports.

Gastronomy and luxury in Bordeaux

Renowned for years, luxury and gastronomy are an integral part of the city of Bordeaux. From the Bernard Magrez Institute, the Fourth Wall or the Silver Press for gastronomy to the Intercontinental, or the Yndo Hotel for hotels, the establishments are very popular and popular with foreigners who come mainly to appreciate the wine estates.

Like the Mademoiselle de Margaux chocolate factory, the Hasnaâ Chocolats brand offers luxury chocolate, whose appellations are reminiscent of those of the greatest wines. Thus, the “Grands Crus” and the knowledge on cocoa is based on a work of passion and expertise. Indeed, the aim is to be able to work the raw material while respecting its properties and aromas. These exceptional products are the pride of Bordeaux gastronomy and seduce enormously in France and abroad.

In order to stand out, the main thing is to be able to remain original, while offering quality products. Thanks to the respectful work of cocoa beans, Mademoiselle de Margaux has been able to assert her know-how and the quality of its achievements. Chocolate is one of the favorite foods of the French. Thus, consumed all year round andespecially during holidays such as Easter or at the end of the year, chocolate is a great success.

luxury quality burgundy chocolate
Quality chocolates, luxury à la Bordelaise.

Through high standards and quality, in an environment where customers are increasingly focusing on product design and respect for nature and raw materials, Bordeaux gastronomic and luxury brands are doing everything possible to reinvent their profession in order to continue to surprise and attract.

For example, thehe market is developing and meeting a growing demand. Price is no longer a decisive element for customers. Indeed, they are looking for the best product, the highest quality and the most artisanal confection possible. Chocolate becomes thus an art. just walk past the Larnicol sign to discover the confections exhibited in the window to understand it…

Sources:

  1. Figures and statistics on chocolate in France, Chocolate Portal, 2019
  2. EASTER CHOCOLATES: THE HUNT IS (STILL) OPEN!, Nielsen, April 17, 2020

Mademoiselle de Margaux

Hasnaâ Chocolates

Mademoiselle de Margaux – press release of 21 November 2018

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