luxe et excellence bordeaux

New Aquitaine, between luxury and excellence

New Aquitaine attracts travelers from all over the world, not only through the wealth of historical and gastronomic heritage, but also to experience luxury in the greatest restaurants, luxury industry greats and large hotels. The Region travels every year to the Luxury Fair in Paris, to share know-how and prestige. In Bordeaux, the city enjoys a worldwide reputation, and has been able to set up an ambitious urban planning project in 1996 to build luxurious ecosystems and encourage the great fortunes of this world.



The Region presents at the Luxury Show in Paris


Created in 2015, the Salon du Luxe is held every year in Paris, it represents the largest French-speaking professional luxury meeting. More than 1,000 professionals come together and work for the development of the economic fabric around luxury. During the 2018 edition, New Aquitaine presented a selection of its know-how, thus contributing to the influence of regional talent in France and internationally:

  • Hedon cigars : 100% French production, Hedon cigars are made from precious and methodically selected products. Manufacturing respects a unique process for the development of aromas;
  • Bernadet : The family business has been the French specialist in the decoration of glass bottles and bottles since 1951. In 2018, the company receives the Star of the Economy of the Citizen Enterprise in recognition of the commitments made by its leader, Jean-Pierre Bernadet;
  • Alain Gosselin is an exceptional interior designer. A graduate of the Boulle School, the architect is responsible for the creation of Yachts in Moscow, a luxury residence in Dubai, or a historic villa in Geneva;
  • Novaltess makes mosaic plates of 200 tesselles. The consumer can create a unique and bespoke mosaic.


In New Aquitaine, the Luxury and Excellence collective represents more than 15 factories and 500 jobs. The collective is the artisanal reference of the region and offers its experience in many fields of activities such as carpentry, heritage restoration, interior decoration, sewing… Luxe et Excellence supports the players in the sector by perpetuating the projects in place and promoting the transfer of know-how.


Luxury Hotelschool Paris on a trip to Bordeaux


Created some thirty years ago, luxury hotelschool Paris is the world’s first luxury hotel school. It offers two English university degrees: the Bachelor and the Master of Science in International Tourism and Hospitality Management. The hotel school chose the city of Bordeaux for the study trip of the Master’s students in order to study the marketing plan of the city around the theme “Field Trip”. Indeed, the city of Bordeaux is a typical example of a city that has been able to develop its infrastructure and its environment with a major urban project started in 1996.


During this trip, the students had the opportunity to experience the high gastronomy of the city and visit places of great Bordeaux luxury:

  • University courses in the salons of the IntercontinentalBordeaux;
  • A visit and lunch at the Placentia Hotel,a historic restaurant in Saint-Emilion with two Michelin stars, as well as a tour of the city and the Château Angélus estate;;
  • A dinner at the “Fourth Wall”,Philippe Etchebest’s restaurant;
  • A visit to the Cité du Vin in Bordeaux and the Château Les Carnes Haut-Brion in Pessac.


The know-how of excellence in New Aquitaine is no longer to be demonstrated and is recognized all over the world. The “Cuir, luxury, textile and crafts” sector, for example, is a sector of regional luxury activity highlighted during the 2nd edition of the “Rendez-vous of excellence in New Aquitaine”. Launched in 2018, the annual meetings of the sector allow an exchange between professionals in the sector in order to create synergy and a collective dynamic. The sector represents 3,900 employees in New Aquitaine for “leather and shoes”, 1,500 employees for textiles and 2,400 employees for clothing. This second edition was an opportunity to address the themes of “Design, know-how and innovation”.



Luxurious places and activities make the Region shine


The New Aquitaine region shines abroad through the luxurious places and activities it offers. Many luxury hotels offer stunning views, a total change of scenery, gastronomy and unrivalled wine therapy:

  • In 2018, the Intercontinental Bordeaux, located opposite the Opera House, was voted the best hotel in France by the World Travel Awards. The 5-star hotel offers a highly gourmet restaurant, the two-Michelin-starred Silver Press;
  • The Palace Hotel 5 stars of Biarritz is the emblem of the city. He claims the Living Heritage Company label. Founded in 1854, the hotel was the residence of Empress Eugenie and Napoleon III;
  • The 5-star Monnets in Cognac were erected in 1838 and now offers 92 rooms and suites, 13 apartments, two restaurants and a contemporary spa;
  • The Splendid in Dax is a jewel of art deco, symbol of the cultural and artistic movement of the city of Dax. The hotel’s spa offers Spa Des Cinq Mondes treatments.


The luxury and excellence of the New Aquitaine region attracts millions of tourists every year. It highlights an attractive and resolutely forward-looking region, driven by investments in infrastructure and the development of luxury venues and activities. The region still has a bright future ahead of it, but it must continue to consolidate its image in the world.


Kevin HEUGAS – BORDEAUX Business



Hedon Cigars

Luxury and Excellence

Luxury Hotel School


Placentia Hostellerie


The Fourth Wall

The City of Wine

The Carmes Haut-Brion

Splendid Hotel Spa

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