Customizable goodies, communication and ecological trend

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Customizable goodies are highly valued by businesses and consumers. They represent a real communication trend that works, since they guarantee a message memorization rate of 75%. The cups are also widely acclaimed as objects of communication but also as an ecological alternative at associative events for example.

Customizable goodies, the essential part of communication

In the long list of communication actions that work, are customizable goodies. T-shirts, tote bags or cups are all tools appreciated by customers, but also employees. They represent a nice gift to make at an event but also to thank the employees at the end of the year.

PandaCola’s custom cups, for example, are media tools used as goodies by companies. They are widely appreciated by consumers.

There are many companies that specialize in personalizing objects. Mr. Tshirt, a Bordeaux company, has focused on customizing t-shirts. It has mainly opened up to the BtoC market but does not forget the BtoBs.

These goodies work like a booster shot in the unconscious of consumers. Indeed, in a communication strategy, 5200s are good technique. 77% of people who receive a custom goodie keep it and 67% use it for five years. A trend that demonstrates how a brand can be invited into a person’s daily life and sometimes be part of the elements used in everyday life, such as cups.

Personalised cups, an ecological trend

Demonstrating a strong trend towards a greener way of life, the anti-waste law passed in January 2020 will allow us to turn to green alternatives. For example, 100% organic and/or handmade beauty products, which represent a market of 757 million euros in 2018 in France. Today, we must no longer throw away, but resell or give to an association. Proof of a real trend on a return of eco-friendly and reusable products. Companies are following this trend, with reusable goodies and custom cups.

A trend like the free Bordeaux festival, Bordeaux Open Air which since its beginnings uses custom cups. It is possible to either bring them back at the end of the day or to keep them after the festival. This phenomenon is part of an ecological approach, but also economical for the festival because it costs less. So no more simple plastic cups that are discarded after only one use. Today there are some coffee shops like Columbus Café, a French coffee shop that sells ceramic thermos in its colours.

Some local brands are also launching themselves as Un Jour Vert, a Bordeaux vegetable grocery store selling tote bags with its logo. A seductive alternative, which makes it easy to transport products sold in bulk. Packaging and waste are disappearing, responding to the ecological challenge already initiated by the city. It is then possible to return to do shopping with this tote bag. An initiative that is practical, eco-friendly and economical but also a good advertising asset for groceries.

Towards ever more innovative and eco-friendly objects

While custom goodies were already an environmentally friendly alternative in some cases, there are now innovations that go further. Indeed, the use of disposable plastic will become more and more complicated, with the anti-waste law. This is why new forms of cutlery appear, like edible dishes.

So that’s what we’re changing in our consumption habits. It is likely that companies will always find something to innovate even more.

Simple to make, practical to distribute and transport, goodies are in short an undeniable communication asset.

Sources:

Personalised Objects Study – 2FPCO 2017

Site Monsieur Tshirt

Anti-waste law – January 2020 – Ministry of Ecology

Organic Cosmetic AVISE Study – 2018

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