The return of the box at home

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France is experiencing a real shift in the way its inhabitants consume. Expectations are changing. Habits, on the other hand, adapt to the environment. Today, Man lives alongside the Covid-19. It is clear that the latter affects different industries. At the origin of consumption, production itself encounters new difficulties to overcome. Its transport is no longer apprehended in the same way. Indeed, some borders remain closed to prevent transmission of the virus. The world of commerce is completely turned upside down. As a result, many industries are considering new alternatives. Moreover, the latter must correspond to the consumption habits of the French, post-confinement. Product delivery and rental seems to be the most popular of the French, especially in the textile sector.

Delivery, the solution for many businesses in France

With the Covid-19, the French try to go to the main-needs stores, the big food stores. DIY retailers also have a large influx. It is due to this change in French habits. Indeed, they have become accustomed to living at home, at home. In telework or partial or technical unemployed, the French have found new activities. Containment has been the perfect pretext for many inhabitants of France to return to DIY and gardening in particular.

However, clothing shops, food outlets, etc. they did not see anyone over a two-month period.

Post-confinement has led to a change in consumption patterns. Clothing shops have gradually reopened. Health protocols are in place. Hydroalcoholic gel is served. Masks are highly recommended or even totally mandatory. In some stores, there is even a maximum number of individuals in the same place to best respect barrier gestures and social distance.

Many people today prefer to test home delivery. Long before the start of the Covid-19, fast food delivery, for example, was already booming.

Much more than food, the French are now exploring the entire delivery sector. Indeed, it has become the perfect alternative to selling clothes.

Considered a new shopping experience, it seduces every day. In addition, it fully corresponds to the expectations of post-confinement customers. People need to feel safe. It must respect health restrictions and wants to act as a good citizen. With home delivery, all these conditions are met. This is the perfect compromise that only increases the home delivery industry.

The rental of textile products, a sustainable business

Coupled with home delivery, product rentals are booming. Its concept is to offer new or used clothes for a short or long-term rental. Clothes, shoes, accessories… all textile products are represented.

These rental platforms meet two requests. The first is, of course, one-off opportunities. Some prefer to rent a dress from a local designer for example, to dress for an evening. These are usually luxury clothes that are expensive. Leasing these textile products saves them money and is much more profitable.

Clothing rentals are also mainly used for children. Indeed, children grow up fast, too fast. That’s why their consumption of clothes is very important. The long-term rental of children’s clothing is a new means of acquisition. It gives the textile product a new life.

This is a real sustainable dimension that this product rental business provides. Indeed, it meets the expectations of customers at a “T” moment at a lower price, while serving different families. The product cycle is then extended. It thus contributes positively to the environmental impact of human activity on nature.

Since rental usually goes hand in hand with delivery, its concept explodes.

Clothes are the trend of home rentals

This is the bet of the partnership between the French company specializing in the manufacture of quality clothes Armor-lux, with the men’s clothing rental service Grand Dressing: the delivery-rental of clothing.

This innovative collaboration is inspired by the two current trends: delivery and leasing. It allows customers to take advantage of the opportunities of clothing rental, while staying at home in order to respect the health restrictions. This sector is thus at the heart of the news.

In addition to the sanitary, accessible and practical aspect, this approach is eco-responsible. Indeed, the pieces of the clothing brand are thus reused many times. Their consumption is not unique; it is sustainable.

This trend is used all over France. This is particularly the case in Bordeaux with its Pretty Little Dress rental shop.

Unlike some sectors affected by Covid-19,new consumer habits are driving others to grow. This is the case for the trend of home boxes driven by the recent increase in rental and delivery.

Sources

Armor-lux: www.armorlux.com/fr

Grand Dressing: www.legranddressing.com/Pretty Little Dress: www.prettylittledress.fr/

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