Sport as a factor in development

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From April 29 to May 5, 2019, the 12th edition of BNP Paribas Primrose, an international tennis tournament in Bordeaux, will take place. This large-scale tennis event in New Aquitaine has already brought together major players such as Richard Gasquet, Gael Monfils and David Goffin. In addition to the social and sporting importance of the event, bnp Paribas Primrose is also positioning itself as a highlight of Bordeaux’s economic life, including the day of 2 May entitled “Business, Set and Match” which will bring together companies, institutions and the media for meetings and exchanges. For all tennis fans, amateurs or professionals, the event recruits volunteers to supervise the event. If you would like to take part in the Spring event in Bordeaux, sign up!

tennis player hit racket

Bordeaux: tennis on an international scale

The event will take place at Villa Primrose in Bordeaux, the club having been founded in 1897 by entrepreneurs and mainly men of Bordeaux wine. In more than 120 years, the Villa has become a full-fledged institution with thousands of members and supported by 200 corporate patrons.

The event will be sponsored by none other than the French player Nicolas Mahut who will be the first official player of the tournament. Accompanied by Pierre-Hugues Herbert, they won the Australian Open in doubles, the first Grand Slam tournament of the year, on January 27. Talented player, Nicolas Mahut will be the godfather of this 12th edition and will tread the grounds of Villa in doubles and singles. It is necessary to remember that this year, the final singles table will now consist of 48 players and 16 heads of series exempted from the first round. The tournament will also have the honor of having Yannick Noah as an outstanding guest. The last winner of a Grand Slam tournament, at Roland Garros in 1983 and a three-time Davis Cup winner as Captain, his expertise in tennis is well established. Yannick Noah will be present on Wednesday, May 1st at Villa Primrose and will take part in the auction, the proceeds of which will be donated to his association Fête le Mur, which supports underprivileged children to flourish in society through tennis.

Forty years after his participation in the 1st edition of the Passing-shot of Villa Primrose where he won in 1979, he will return this year to celebrate his birthday by attending the exhibition match and the charity evening that the organizers dedicate to him.

The third special guest will be Michael Jeremiasz, 2012 Paralympic tennis flag bearer and three-time Paralympic gold medallist, who will be present on Thursday, May 2 at Villa Primrose. He will speak at the conference on the integration of people with disabilities. Michael Jeremiasz will also lead introductory sessions in armchair tennis and the armchair tennis exhibition on The Aquitaine Property Centre Court on the same day.

tennis racket player and ball in hand

Bordeaux, economic and social issues related to sport

The tournament in partnership with BNP Paribas, in addition to proof of Bordeaux’s inclusion in international sport, is also an opportunity for companies from Girona. For a week the event brings together the local economic, institutional and media world around the Tournament Partners Village. Nearly 300 companies exchange, share and network for lunches, evenings, meetings and business meetings. Indeed, such an event welcomed at the 2018 edition no less than 30,000 visitors and 280 partner companies. The programme defined 3 days “Business, Sets and Match” and allowed the organization of 800 business meetings during the two speed-meetings of the same edition. The BNP Paribas PRIMROSE tournament is thus an opportunity for visibility for partner companies, the village offers visibility services in the village using stand, giant screen but also on the central court via billboards of the time for example or the dissemination of logos on the score screen. In addition, all print and media media are available to companies, the official magazine, the daily tournament gazette, tickets or the website. It should be remembered that such an event was broadcast on Eurosport with 190,000 viewers and to animate significantly the social networks.

The capital of Girona thus stands out in the world of sport with an international scope, in fact in addition to the annual event of Villa Primrose, Bordeaux also hosts each year the Jumping International organized generally in early February around the Salon du Cheval taking place in the region. An event also expected by enthusiasts and bringing together many partner companies.

There is no longer any evidence that sport is a factor of social inclusion, development and the greatest events can bring together millions of people offering significant economic opportunities.

Bordeaux does not have to blush about its notoriety in this sector, in addition to hosting international events, the city has high-profile teams in many disciplines such as football, rugby, ice hockey, volleyball or basketball.

Patrick BONTE – BORDEAUX Business


Primrose Bordeaux Tournament

La Villa Primrose

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