Tourism in New Aquitaine, between treasures and heritage

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With 720 km of coastline, including some wonderful typical landscapes such as its Pyrenean massif where the winter season is conducive to activities related to winter sports, the Arcachon Basin, renowned as the local Saint Tropez during the summer periods, the Périgord Noir and Bordeaux, New Aquitaine, the largest French region, is experiencing an unprecedented tourist development. With 12 billion euros in tourism revenue and more than 27 million tourists each year, the large region enjoys a superb influence due to the variety of activities offered throughout the year. The region enjoys a pleasant climate throughout the year, and, thanks to the development of infrastructure and its economic dynamism, it attracts many foreigners, individuals or companies in search of opportunities.


The most attractive cities in New Aquitaine


Clearly, Bordeaux won first place on the podium of the most attractive cities in the region. With more than fifteen labels, the capital of Girona shines internationally: Qualiville label discerned by AFNOR in 2011, organic territory, European city of sport in 2014 awarded by the Association of European Capitals of Sport, certified the same year French Tech for its dynamism in digital innovation, considered an exceptional urban complex according to UNESCO… In 2018, there was a 50% increase in foreign travellers in just 12 years. The City of Wine, meanwhile, was only inaugurated in 2016, and yet already enjoys the tenth place of the most visited places in the region. The development of the city’s infrastructure, the conservation of its historic neighbourhoods and the rehabilitation of new neighbourhoods benefit from the very positive and promising image that the city sends back. In addition, the region is well known for its vineyards and grape varieties recognized among the best in the world, and is therefore focused on wine tourism, offering foreign wine-loving tourists to discover the estates in Bordeaux, and to taste wines with local gastronomy also appreciated. Indeed, Bordeaux brings together some great culinary references, led by great chefs who have an international reputation, such as La Table d’Hôtes, gastronomic table in Philippe ETCHEBEST’s restaurant, Le Pressoir d’Argent, a brand run by English chef Gordon RAMSAY, or Bordeaux tables such as the One hundred33 held by Fabien BEAUFOUR…
Outside of Bordeaux, Biarritz won second place on the podium of the most attractive cities for international tourism in New Aquitaine, thanks to its Great Beach, surfing and nightlife. In third place is La Rochelle (and the island of Ré), known for its medieval towers and port of Minimes, and finally Sarlat-la-Canéda, mentioned above.


Dune Pilat Bordeaux Business


New Aquitaine, a new wave international


France’s fifth largest tourist employer, this vast region includes 6,000 listed (or listed) historical monuments, most of which are UNESCO World Heritage Sites. The most attractive cities in the region therefore benefit above all from specific facilities and sites that attract travellers. The Futuroscope, next to Poitiers, alone benefits from nearly 2 million annual visitors, radiating the city’s economic activity. The old town of Sarlat, with its St. Mary’s Church and market, alone accounts for more than 1.5 million visitors each year. The Arcachon Basin, a former figurehead of New Aquitaine, also continues to attract: in 2014, there were an estimated 1.4 million visitors for the Pilat Dune alone, known as the highest natural sand dune in Europe and rising to 106 metres in height with a steady increase from year to year. These include the Aquarium de la Rochelle, the Palmyra Zoo, or the citadel of Blaye, which also attract tourists interested and driven by the culture and history of the region. With a true art of living and an exceptional cultural richness, New Aquitaine is marked by The Occitan, Basque, Poitevin and Saintonge cultures, as different as they are representative of the region and its heritage. Renowned for its good living, its proximity to all the landscapes in the heart of the same region and its international openness, New Aquitaine is full of diverse landscapes and scenery that seduce the greatest number of people lovers of all the specificities that make this region a tricolor jewel.


Bordeaux Business wine estates


In the summer of 2018, more than 1.5 million tourists were seduced by the region’s many assets. In campsites, hotels and private rentals, there was an increase of 57,000 foreign guests between January and July 2018 according to the Regional Tourism Committee, and no less than 28 million holidaymakers in the region in 2017. With its heritage and its privileged position in France, New Aquitaine enjoys the reputation of its specialties: gastronomy, wine, culture, but also art, very present in the various museums present throughout the territory. French culture and its know-how appeal to foreign tourists, as well as to companies that choose to come and develop their business in the heart of the capital of New Aquitaine…





New Aquitaine Regional Tourism Committee
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