At present, the digital transition is an obligatory passage for local businesses. It allows them to communicate around their brand and their products, but also to gain visibility and develop their turnover. More than a support on a daily basis, Digital is now a must, especially when it comes to small businesses. Website or presence on social networks allow to exist “beyond a simply local radius”, and to perfect its influence. This is a must, especially at the moment, when COVID-19 is driving e-commerce and internet shopping.
Digital transition, between impulse and visibility in the service of commerce
For businesses and local businesses, the digital transition is an important solution, especially for the purely business aspect. Indeed, today, consumers are “connected” and carry out many searches and online purchases. They also use the internet to find a store, a specific sign. However, if a small convenience store is not present on the Digital, then it will only be known premises within a limited radius. For example, many local businesses across the country employ professionals. Thanks to a digital agency,a local business can benefit from advice and know-how in this area.
Thus, traders can continue their business, and focus on their trade. This is an essential operation, after an economically difficult start to the year for many companies. And in the face of the rise of the internet and e-commerce following the containment, the interest of a local business is to follow this trend in order to continue to ensure its activity. An activity conducted in a local sphere, but also extensive, especially if it chooses to create a site offering online sales. This is a considerable improvement of the company, with a new way of operating, and an appropriate strategy. In Bordeaux, companies from all sectors of activity are also choosing to turn to a digital transition. The tourism sector, which has been plagued by COVID-19, and local creators are present on the Internet and communicate with their community.
Rethinking its strategy, a necessary adaptation to Digital
For local businesses and local businesses determined to move towards a digital transition, a new path is opening up. A path where a new clientele is to be conquered, and a new strategy is to be put in place. Indeed, the way a company communicates physically and digitally is totally different. Then begins an important work, which is done with the help of a digital professional. This allows the company to effectively build its digital image, while drawing on the expertise and advice of a specialized agency or firm. The audience will be potentially different, and so will the way to approach them. Not all consumers are sensitive to the same things. Some prefer the lever “Made in France” or local production, others appreciate innovation.
More than an obligatory passage, the digital transition is now an imperative, an essential issue for businesses and local businesses. It is the best interest for them to take the turn in order to continue to be competitive, at a time when e-commerce is growing.
FEVAD – 7 July 2020 – Fevad publishes key e-commerce figures for 2020
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