Private carriers, in response to Bordeaux multipolarisation

Private carriers have ambitions in the Bordeaux region. Business transport is becoming essential to promote business travel in Gironde. The city of Bordeaux, has no less than 400 taxis ready to drive people where they wish. However, among this abundant offer, users must find their way around. Thus, solutions are emerging to enhance the offer of private carriers and to make life easier for users. Taxis de Bordeaux has set up an easy-to-use application that allows you to group the taxi offer in the heart of the city. These are “Simply Taxis”.

The free app can be downloaded from Google play or the Apple Store. It aims to connect taxis and customers. Thus, the latter can contact a taxi, plan a trip whether professional or personal. The application is also a tool for professionals. Indeed, it aims to facilitate the daily life of private carriers. In particular, it integrates all the steps, from the taking of the order to the deposit of the customer. In this sense, the private carrier sector is organizing and developing to meet a need in the Bordeaux metropolis.

With the multiplication of business trips to the Bordeaux region, this is a major challenge. The foreign tourist clientele who comes to visit the Belle Endormie is also looking for simple and practical mobility. A Keoscopie study conducted in 2016 illustrates this trend. Visitors passing through Bordeaux are more numerous than the inhabitants of the territory. It is therefore essential to take into account the expectations of the multipolarization of this clientele.

The sector of private carriers is changing, there is in particular the arrival of VTC. However, taxis remain dominant on the market. Indeed, in 2017 they represented about 68% of the offer of private public transport of people. This information comes from the report of the National Observatory of Private Public Transport of People on taxis and VTC in 2016-2017. In addition, nearly a third of taxis operate in Paris. They are relatively present in rural areas as well as in medium-sized cities. The city of Bordeaux is on the podium of the “J’entreprends” ranking in 2018. This ranking rewards metropolises where entrepreneurship is a driver of economic activity. Thus, the need to solicit a transport company is becoming more and more pressing.

Bordeaux taxis for business transport

With a strong segmentation of their customers, private carrier companies are looking for concrete and innovative solutions. The aim is to simplify the mobility of their passengers. Indeed in Bordeaux, people in a situation of mobility are often for a short time. In the Bordeaux metropolitan area, 43% of stays are short-term (according to a study conducted by the Nouvelle-Aquitaine region, Gironde Tourisme and the BVA in January 2017).

Thus, reaching the Gare Saint-Jean from the Palais des Congrès with a high-end service is therefore crucial for a professional on the move. Taxis de Bordeaux,is an association that federates regulated taxis. They aim to improve the customer experience in terms of private carriers for all Bordeaux residents. In this sense, the association offers adapted services. Thus, Taxis de Bordeaux has set up an application “Simply taxis”. It aims to facilitate and make intuitive the provision of a taxi service.

private carriers offers taxis bordeaux
In Bordeaux, the taxi offer becomes intuitive with the Simply Taxis application

Economic activity in Gironde, favourable to the development of private carriers

Local and international tourism as well as business tourism concentrate the needs for private carriers in the Bordeaux region. Indeed, business tourism is a powerful lever for the city’s economic development. And for good reason, Bordeaux hosts nearly 100 congresses and 500 professional events every year. The Bordeaux congress industry is therefore helping to centralize a clientele whose expectations in terms of mobility are in line with the services of taxi companies.

In 2017, the Gironde was ranked 6th among the congress cities in France. The city is developing rapidly in terms of infrastructure. Between air transport, rail or sea transport, the professional private transport market is constantly opening up.

Faced with the multipolarisation of public and private transport in the Bordeaux metropolis, the mobility needs of professionals are constantly becoming more complex and adapting to local economic dynamism. Whether it’s returning from an afterwork or going to a trade show, soliciting a private transport company is the most suitable answer for business tourism customers.

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