Vinexpo, a “vinternational” meeting

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The metropolis of Bordeaux has put the small dishes in the big ones to open its 19th edition of Vinexpo. The must-see wine and spirits event took place from 18 to 21 June 2017, in intense heat, and for the more than 45,000 professional visitors, the opportunity to stroll through the aisles and meet exhibitors from all over the world.

Guillaume Deglise, the show’s director, is delighted with a success for this new edition, despite a slightly declining attendance due to the particularly high temperatures (48,500 visitors at the previous show), as these four days of the show revealed the real interest of the buyers, who showed a desire to do business with the exhibitors, via a number of professional meetings that is far from negligible (about 2000 appointments).

The location of Vinexpo makes perfect sense in Bordeaux. Indeed, the city, considered on a global scale as the “Capital of Wine” produces wine appreciated around the world.

In 2016, according to the Interprofessional Bordeaux Wine Council (CIVB), 168 million bottles of wine were sold in the supermarket in France, making it the first AOP vineyard distributed in supermarkets.

But the reputation of Bordeaux wines goes beyond the French and European borders, it is global. 2 million hectolitres of Bordeaux wines are exported in 2016 internationally, with an estimated revenue of 1.7 billion euros. Countries around the world, such as the United States, appreciate these wines, like the Frederick Wildman and Sons group, which participated in this show. This country, one of the biggest consumers of Bordeaux wines, will inaugurate the first edition of its Vinexpo Show in 2018, on the 5th and 6th
March, New York, in the prestigious Manhattan neighborhood. A show that will not have the size of Bordeaux, with 200 exhibitors expected, but the opportunity for all American or Canadian professionals who have not had the opportunity to come to France to taste wines from elsewhere…

The creation of a Vinexpo salon in New York is not a first. Indeed, there are already two other fairs, one opened in 1998 in Hong Kong, which has more than 1300 exhibitors for more than 17,200 visitors, and the Vinexpo Tokyo, opened since 2014, which has 600 brands.

However, the organisers of the Vinexpo show in Bordeaux have made a point: since 2015, the Germans, the Dutch, the Belgians and the English have been blocking the show, which is far fewer than before. This can be explained by wine-oriented trade shows, such as the Prowein show in Dusseldorf, or Vinitaly, which takes place in Verona, Italy. The latter have quite high attendance rates, taking place earlier in the year than Vinexpo (before Easter), with a climate more favorable to the storage of wines, for a richer tasting, but also more availability of visitors.

Guillaume Deglise confirms that he wants to react to reverse the trend, and to win back those countries that have always appreciated wine. Focus on the novelty, by offering organic wines, or by offering more stalls… A challenge for the next edition, which will take place in 2019…

 

Audrey Kozaczka – Bordeaux Business

 

Sources:

Vinexpo New York

Vinexpo Bordeaux

Flowery agency

My Viti

Prowein Dusseldorf

Vinitaly

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