When video gets at the service of business

The image that the company wants to convey is essential for its communication. Depending on what she proposes, and according to her values, the work of her brand will be done differently. Used on all company communication media, the photographs care for the brand’s reputation. At the same time, they allow it to stand out from the competition if they are original and of professional quality. It is an alternative that changes the visuals used in image banks, allowing to display the company, the teams that work there.

The impact of storytelling, filmed by drone or motion design

One of the things that allows a company to attract new customers is storytelling. Throughout the company’s history, the company can highlight its values, services and teams. By using video, she can break inviting her potential customers to share her story, and find herself in her commitment. Video production technologies have been significantly modernized, with new solutions. This enriches the company’s image and differentiates itself from its competitors. The first option is drone video. Ideal for high planes or fluid movements, the drone is becoming more and more democratized. It gives a new dimension to corporate films. To make videos with a drone, it is necessary to respect certain laws. To learn more and choose to make a film with a drone, companies offer these services.

The company can also make a company film made in motion design. This is a computer-generated graphic animation. By creating animated visuals, the company can offer a short but effective video of its history. Popular with businesses, this solution requires adapted software, and a computer. However, the video must be impactful in order to keep customers’ attention. Not too short, not too long, with a sound background adapted to match the rhythm of the video. This allows to detach itself from the traditional, more formal corporate film. Depending on the company’s activity, but also on its budget, the choice of technology may vary. Arekipa is one of those companies that offers many solutions to its customers. Based in Paris and Bordeaux, it covers the territory, meeting the needs of companies, institutions and television channels.

Create content or retransmit an event with video

The video can also have several other uses. In the case of a conference, like Apple’s famous Keynotes, streaming allows customers around the world to be able to watch a live event. This happens via a WebTV platform, on dedicated video streaming servers. Once the event is over, it is also possible to turn this live into video-on-demand, only to be reviewed later. Finally, video is of interest to businesses, but not necessarily for marketing purposes. Augmented reality, green background, 3D animations or video mapping… These are all technologies that push the boundaries of creativity with state-of-the-art tools and software. Schools such as ECV, particularly in Bordeaux, offer training focused on video creation. New talents in the service of tomorrow’s video…

Technology allows you to create new, more advanced and more sophisticated content. A need that is used with large groups, such as Crédit Agricole d’Aquitaine, which had enlisted the services of LEXAN to produce a motion design video for Wizbii. More than an additional communication medium, the video allows to convey a strong message, carried by a brand. This benefits companies, which, thanks to these technologies and video in particular, can differentiate themselves from their competitors. Depending on their budget, and their needs, they can choose the most suitable solution from specialized companies. A new lever that allows the brand to be showcased on digital channels.

Sources:

ECV Design: Prepa, Bachelor, Masters – ecv.fr

AREKIPA – Video production agency in Bordeaux and Paris

CREDIT AGRICOLE AQUITAINE / WIZBII

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