Wi-Fi and hotels, a strategic issue

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Wifi is part of our daily lives. In today’s society, the use of the wireless internet network is a reflex. Smartphones, computers, tablets can connect anywhere in the world, without difficulty. It is thus possible to find a wireless network on the street, in its favorite store, in almost all restaurants, train stations or airports. Wi-Fi helps limit the use of data on your phone, whose plans are often limited in number of GB, and to have a much faster connection. Another place is now inseparable from wifi: hotels. For a stay in a hotel, access to quality wifi allows you to quickly browse the internet, just like at home. For the professional aspect, it is the insurance via the internet and a VPN link to have access to the network of his company.

Wi-Fi, an equipment that has become indispensable for customers

Today, all devices can be connected to Wi-Fi. Even though smartphones can run on the 3G or 4G network (and soon 5G), it is faster and more comfortable to connect to the hotel’s wireless network. It allows you to stay connected anywhere in the world, whether you have a plan with little data or no international option.

In France, there are nearly 18,000 hotels, including 1883 in New Aquitaine, as of January 1, 2019, according to a statista study. France is indeed the number one tourist destination, attracting travellers from all over the world. To allow them to have an excellent stay, and to encourage them to return, tourism professionals do their best to satisfy them.

This includes, for example, the introduction of quality wifi in hotel establishments. In today’s world, the quality of a Wi-Fi network certainly involves the speed of access to the information sought, but is inseparable from the security aspect. Thus the vast majority of hotel establishments have set up “private” portals that generate a password and thus secure connections.

This reassures the customer, who can navigate more serenely, but also guarantee his comfort. It can thus connect to the network for leisure, or in a professional context (in case of business travel).

Access to a good Wi-Fi network within a hotel can be a way to host seminars, provided you have a space with Wi-Fi kiosks allowing a large number of simultaneous connections. It is a lever to diversify its customer base, a marketing advantage to be brought out to its potential customers.

Ensure good communication around the hotel

The establishment of a good Wi-Fi network allows to take care of the stay of its customers. It also promotes the hotel’s performance, its image and the feedback that guests leave on the sites. Thus, thanks to the captive portal,the connection to the network is secure and efficient for each customer. Indeed, when you connect a simple home screen, it allows access to the connection area. This, for example, allows users to see a message that is unique when connecting. It is a small attention that allows to further strengthen the confidence and comfort of the customer.

The captive portal can also, in addition to its connectivity function, be a communication medium for the hotel. It allows you to give various information about the life of the hotel, and sometimes present promotional commercial offers, partner advertisements or conduct surveys. They help institutions improve and gather customer feedback online.

When you know that feedback is one of the main decision factors in choosing an institution, it is paramount. This allows executives to make improvements to their offerings to meet the new needs of customers. But using this kind of action also allows you to know what type of clientele is staying in your establishment.

In addition, the installation of a Wi-Fi network facilitates the hotel’s internal management. Access to a quality network allows teams working in the facility to communicate quickly. This allows guests to prepare the rooms more serenely and to take care of the guests’ stay by optimizing time management. Wi-Fi-related mobility promotes faster support for each booking via the computer system.

This makes it possible to make the customer’s welcomefaster, without neglecting the human relationship with the staff. The room is ready faster, and the reservation is managed in real time.

The security of a Wi-Fi network, the promise of serene navigation

When using the wireless network of an establishment or public place, you have to be careful. Some networks can be easily hacked, and their data recovered. In France, for example, hoteliers take the safety of their customers very seriously, and turn to highly secure connections.

Thus the hotel industry has often chosen a significant investment to build a quality Wi-Fi network for its customers, while guaranteeing security to its customers by acquiring captive portals. In addition, these servers contribute to the compliance “Anti-terrorism law of 23 January 2006” which imposes for example the traceability of connections and the retention of logs for one year. This means that hotel establishments and any public-friendly space will have to be able to provide logs with a connection in the event of a rogatory commission only.

The data recovered includes the connection terminal used, the date, time and duration of the connection.

This security is also present in the connection configuration, to avoid intrusion into the system. This is an essential element for all users, especially professionals.

On the other track, professionals on the go need remote access to confidential information about their business. For this, a computer and a wifi connection are required. The presence of a firewall, an anti-virus allows the computer to not be hacked by third parties. At the same time, Wi-Fi connections need to be “equipped” (VPN access) to be more secure. Access to information on the company’s network is not to be taken lightly.

This includes, for example, setting up and implementing wireless network security protocols. The best known are WEP (now obsolete in terms of security), WPA, WPA2. They meet current encryption and security standards to make the connection as secure as possible.

The Wi-Fi network is now a must in hotels. Few have yet to integrate it into their services. While it greatly improves the comfort and stay of travellers, it must nevertheless be secured in order to allow access to information from the world around us at all times. While allowing the serenity of users.

Sources:

Hotels in France – Facts and figures – Statista, 17 July 2019

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