Cadillac wines, harvests under the sign of hope

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Cadillac wines are part of Bordeaux wines and benefit from this reputation. The soils and vines are particularly favourable to sweet white wines in the heart of the Entre deux Mers. It is an extensive appellation that includes twenty-two municipalities, and benefits from a Controlled Origin Calling (AOC). After a long period punctuated by COVID-19 and containment, the winegrowers are returning to their rhythm but with uncertainty. At the end of the harvest season, the estates call on people who want to participate in the harvesting of the vines.

Cadillac Wine House, awareness of the wine trade from an early age

Cadillac’s House of Wines is very invested in sharing wine-related activities. This year, for the arrival of the 2020 Vintage, called “Closière”, the Cadillac Wine House is opening its doors to young people. This vintage is in partnership with the students of the Lycée de La Tour Blanche. Preparatory students between the ages of 11 and 14 are also taking part. They then use the hand-harvested grapes for their laboratory cellar. After the harvest, they vinify the different grape varieties in small batches. Enabling young people to harvest in wineries is a great opportunity. This gives them the opportunity to discover this craft of wine, while getting involved in their final winemaking process. In Bordeaux, the land of exceptional wines, many formations exist to train in the art of wine.

In the restaurant industry, in museums or in wineries and wineries, wine is a must. Affected by COVID-19, Bordeaux wines are experiencing a decrease in their production volume. Indeed, the Bordeaux wine trade union is considering a 20% reduction, a direct consequence of the crisis and trade restrictions in some countries. In the United States, the tax on non-effervescent wines has increased from 0% to 25%. A price increase discouraging import purchases for American winemakers. For Bordeaux producers, this is a significant export market share that is shrinking. This situation, supplemented by the COVID-19 crisis, further blocks the export of Bordeaux wines. Thus, the estates try to attract new markets, and offer wines that meet new demands.

Seducing a new audience, the bet of Bordeaux estates

For winegrowers and winery owners, it is essential to be able to continue to appeal to consumers. Consumer cravings are changing, as consumers are younger and have new habits. Red wine, Bordeaux’s par excellence, is neglected for lighter wines such as rosé. But there is also an environmental awareness, with soil treatment. Many consumers are vigilant in choosing wines, taking into account the cultivation of vines in the area. Thus, wines grown organically,without the use of uns natural products is more popular. This transition to organic requires time, and for those areas that want to get over the line, it’s an investment of time. But it is mostly a winning investment, given the growing demand for organics.

Continuing to appeal to consumers is one of the bets of Cadillac and Bordeaux Wines. Thanks to events such as the harvest, the estates do not hesitate to discover the wine from a new angle, at any age. This allows the estates to reconnect with Bordeaux wine after difficult times in the sector.

Sources:

Cadillac Wine House – AOC Cadillac – Cadillac Controlled Origin Calling – Gironde

Vitisphere – 18/06/2020 – Trade /Economy -Conjunction-: AOC Bordeaux aims for 20% reduction in production by 2020

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