Youtube and sport, a stronger offer for sports fans

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Youtube is expanding its content offering to the delight of sports fans. Today the Youtube platform represents no less than 2 billion users worldwide. Every day, viewers watch more than a billion hours of video content. In this sense, they generate several billion views on the platform. Youtube has become a must-have place to find a full range of content.

The way you watch videos has changed. Whereas television used to be the main broadcast channel, today users are turning to streaming. Thus, they choose their a la carte program according to their desires. For sports enthusiasts, Youtube becomes a reference by offering ever more complete content. In connection with these new needs, the platform is setting up a new destination to watch sports content. In addition, the offer expands while taking into account advertisers and their means to reach their target.

Streaming platforms in vogue

In recent years, streaming platforms have been a hit. Indeed, the way videos are watched has changed. Previously, television was the only way to watch video content. Today, more and more streaming platforms are emerging and marking new trends. They take television users out as their main viewing destination. The appeal of these platforms can be explained by the wide variety of the offer.

It is also explained by the ability to choose the content that everyone wants to watch. Indeed, each user can benefit from content that interests him and this at any time. No need to wait for a program related to your interests. On Youtube sports enthusiasts can watch all the programs they are interested in. In addition, they are even guided with suggestions related to their main attractions. In this sense, they can find videos on their favorite competitions, advice from their athletes, or sports analysis.

The platform is indeed the ideal place for sportsfans. They can find a wide range of content. According to an audience study between Google and ISG, Youtube is positioning itself as the preferred platform for sports fans in the United States. These data show that the platform is ahead of television. As a result, viewers are becoming more sensitive to content on Youtube. In addition, the time it took to watch sports videos on screens increased by more than 65%.

The COVID-19 crisis has notably influenced this increase in sportscontent. Indeed, with the closure of gyms and clubs, sportsmen also found themselves doing their sport at home. According to an IFOP study, a quarter of athletes have taken online sports classes. On the professional side, sports coaches, gymsor other sports clubs have turned to digital to continue to offer sportssessions.

Youtube platform expands and clarifies sports content offering

Youtube engages in the world of sport

In this sense, in 2020, the number of hours of sports videos has increased by 40% on Youtube. Following this new trend, the Youtube platform is committed to offering content that is always refined. The platform wants to offer its sports users the ability to find new content even more easily. To do this, it wants to customize the offer while allowing users to view the latest news in one place. Thus, Youtube’s sports destination is born. The ease of access is one of the main features of this new offer. Indeed, from a smartphone, you only have to go to the explore tab and click on the sports category to access the different content. From a computer the category is also available in the side menu and it will soon be available from TV screens.

So on the new sports category of Youtube, sports enthusiasts will find a choice of content and news on competitions or sportstrends . Thus, it is possible to find the contents of major sports leagues such as the NFL, La Liga or the NBA. This offers the possibility to catch up on the viewing of the main competitions at any time. The development of the category also offers creative athletes new horizons. Indeed, for the latter it is an opportunity to highlight their content on the sports page through the extension of the range of connected TVs (CTV) of YouTube Select.

Thus, this new commitment of Youtube in sport highlights new trends. Indeed, the viewing of the videos has changed. Streaming platforms are gradually replacing traditional television to offer viewers flexibility and diversity. They are no longer subject to an imposed program. Today, they can create their own program targeting their interests. Sports enthusiasts can find all the content of the world without having to subscribe to a specialized channel. In this sense, for content creators, the challenge is to reach out to their target by distinguishing themselves from the present competition.

Sources:

YouTube launches a new destination for sports fans and expands its YouTube Select CTV offer” Youtube, Article of February 04, 2021

“Youtube in numbers”,Youtube

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